Twitter's advertising platform \u2014 Promoted Tweets, Promoted Trends, and Promoted Accounts \u2014 the three-format suite driving the company's revenue growth ahead of an eventual public offering.
What actually gets shared on social media in 2026 — the platform mechanics, the content categories, and the share-rate-over-impressions discipline.
KING 5 was the first US local broadcast newsroom to integrate live Twitter into morning traffic in July 2012. Tracy Taylor + Radiate Media's CONNECT tool. Now industry standard under X.
X Trends in 2026 — how the algorithm works under Musk, the Grok integration, verified-account weighting, and what it means for PR and crisis communications.
PepsiCo and Twitter have announced one of the more substantial recent brand-platform partnerships. The 52-week duration, the Live for Now anchoring, the pop-concert programming, the Twitter user voting integration, the weekly trending-topic digest, the free music download integration, and the broader strategic logic for both Pepsi and Twitter.
Twitter's 2012 lawsuit against TweetAttacks, TweetAdder, TweetBuddy and two individuals set the civil-enforcement template every social platform now uses against spam-tool vendors.
Twitter suspended UberTwitter, twidroyd, and UberCurrent today — the three UberMedia-owned clients that together move roughly 2% of Twitter's traffic. UberMedia has agreed to Twitter's demands and will rebrand UberTwitter as UberSocial. Read as branding dispute the story is minor. Read as platform strategy it is the opening shot in something larger.
Is someone squatting on your company's name on Twitter? Is someone sending out unauthorized tweets in your company's name? It's happened to other companies, and it could happen to you.