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EPR Editorial Team

EPR Editorial Team

Editorial Team, Everything-PR

ContributorPREditorialCommunications

About EPR

The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.

Latest by EPR Editorial Team

5 Kinds of Brand Facebook Status Updates and How to Use Them
Social Media
Mar 22, 2013

5 Kinds of Brand Facebook Status Updates and How to Use Them

The Facebook brand status update is one of the most consequential brand communications formats in modern marketing. The five structural types — text, photo, link, video, and question — and how to use each. Oreo's Super Bowl blackout moment, Old Spice, Starbucks, Red Bull, and what separates strong brand social from weak.

3 min readRead more
How Much Oil Do Public Relations Firms Buy?
PR News
Mar 22, 2013

How Much Oil Do Public Relations Firms Buy?

EPR's reference on PR firm engagement with Middle East government clients — Edelman's Saudi work, Brown Lloyd James with Syria and Libya, Burson-Marsteller's positioning around Middle East work, Bahrain's PR firm engagements. The substantial industry conversation around autocratic government clients across 2013-2026.

3 min readRead more
From PN Sonar to AI Listening: The Three Eras of PR Monitoring
PR News
Mar 18, 2013

From PN Sonar to AI Listening: The Three Eras of PR Monitoring

PR monitoring went through three eras: clip-and-coverage, social listening, and AI listening / Citation Share. Porter Novelli's 2013 PN Sonar launch sat in the second era. The third era — measuring what ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews say about your brand — is now the new measurement layer.

3 min readRead more

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