Editorial Team, Everything-PR
The Everything-PR Editorial Team produces reporting, research, and analysis across thirty verticals — communications, reputation, AI visibility, public affairs, media systems, and digital discovery in the answer-engine era. Publishing since 2009.
Brandwatch, the UK company that offers maybe the most intuitive social monitoring tech anywhere, has just released a full historical Twitter data feature. That's right, Brandwatch users can now peek back into the first ever Tweets from 2006 with Brandwatch Twitter Hindsight.
Unilever, the London based consumer goods giant, is now in a hunt for new digital representation. In what appears to be an almost total revamp of the company's global digital effort, global strategy consult MediaLink will assist in the search.
Calysto just informed us that Sue O’Keefe has joined the company as Chief Content Officer and Executive Vice President.
Ultimately, SEO is having your website found in the search engines by people interested in your products or services. It’s a very profitable traffic source because most times there is much intent behind each search. As people caught on, they took SEO more seriously and began investing heavily in the channel.
Ruder Finn, Inc., a leading global independent communications agency, released a report, in partnership with Brand Republic, studying the use of marketing technology in a digitally evolving market.
The age of digital marketing is now heading towards a better and advanced experience for the users. Having a positive user experience as one of your primary focuses could help you stand out among the rest of your competitors given that you’re able to satisfy the needs of your target audience, for websites, they are your visitors.
Innovative concepts in banking and finance do not come around near as often as in other fields of business. However, a recent SABRE Award winner, Idea Bank, proves even traditionally conservative businesses can think outside the box.
360-degree feedback is a system where rather than receiving performance feedback from just your immediate manager; you get feedback from all directions. Your peers provide feedback to you, and if there are people reporting to you, they do too. The idea is that these people may see different aspects of your performance than your manager do, giving you a more accurate picture for career development.
If you don’t plan a content strategy for your website, you miss opportunities that can add significantly to your site in terms of traffic and to your business in terms of sales and leads.
Big Data has been called many things: interesting, compelling, workable, complex, nuanced, overwhelming, helpful … many things. But, no matter what it's called, the most important description of Big Data comes from how it is being used. Businesses who have implemented Big Data analysis correctly and simply, call it a great creative advantage.
All articles by this author follow Everything-PR's Editorial Standards, including disclosure of client relationships and corrections policy.