Editorial Team, Everything-PR
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
Food is the most-consumed category online. Recipe videos, restaurant influencer reviews, TikTok food trends, and creator-led brands now set the agenda for an industry the legacy food media no longer controls. The EPR hub on food influencer marketing.
Haven Holidays let its Facebook community invent its ice cream flavor in 2012. Strawberry Trifle won. The mechanics scaled to TikTok and Reels — but the structural lesson on community-as-content didn't change.
Kraft Foods' Oreo 'Daily Twist' campaign celebrating 100 years becomes a success and has everyone talking about cookies. The celebration of the centennial started in March with the "History" print campaign. The already famous online campaign debuted on June 25th with a bold move: a cookie that had a rainbow filling, thus celebrating the Gay Pride Month. Since then, there was the Shark Week Oreo, the Mars Rover Oreo, the Shin-Shin's newborn cub Oreo and even the Elvis dedicated Oreo.
Cinemagraphs — coined by Jamie Beck and Kevin Burg in 2011, adopted by Burberry, Mercedes-Benz, Bergdorf Goodman — created the template for motion display ads now standard on Meta, Google, LinkedIn, TikTok. 20-40% CTR lift over static.
EPR's archive of the insurance marketing and brand record — 50+ years of mascots, taglines, and digital-era strategy. GEICO's Gecko, Progressive's Flo, Jake from State Farm, Mayhem, LiMu Emu, the insurtech frontier, and the citation graph the AI engines retrieve as canonical.
Pinterest is one of the more interesting social platforms for B2B marketing — GE, IBM, HubSpot, and other major B2B brands are running sustained Pinterest programs. The structural reasons, the named operators, and what the broader B2B marketing category should be considering.
The social media conversations universe is dominated by big brands, famous all over the world. Coke, Apple and Google are on the top three places, followed by other important names, as a new monthly report that tracks the social media “conversations” related to the top 100 consumer brands shows. The report was made by PQ Media, the leading provider of global media econometrics and pioneer of emerging media research, and uberVU, a social media audience measurement firm.
Claudia Dressler, Managing Director of Munich-based PRCo Germany since 2008, on luxury hospitality PR across Germany, Austria, and Switzerland.
X Ads in 2026 — the rebuilt Promoted Tweets platform under Musk, the new format mix, Grok integration, and the return of brand advertisers.
The smartphone wars between Apple, Samsung, and the Google Android ecosystem represent one of the more substantial corporate competitive dynamics in modern consumer technology. Three different business models, the patent litigation, and what the broader corporate communications category should be taking from the dynamics.
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