Editorial Team, Everything-PR
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
The policy of famous company L’Oreal for 2011 was to spend on digital marketing as much as it has spent in the previous two. That was a bold move, but it seems the company’s representatives are happy with the results, sales were up, and now they can increase the digital spend and the overall marketing budget at the same time.
The famous personalized content discovery service StumbleUpon recently made some changes, adapting to new trends and making it more easily for users to find and share great content online and today announced all of its users about some Terms of Service and Privacy Policy updates in a detailed yet very friendly manner. This is one of those not so often times we get to praise someone for doing it right!
Directional audio delivers a sound message in a tight cone — one listener hears it; the person two feet away hears nothing. How museums, OOH, DOOH, and retail use holosonic sound, and where it sits in the 2026 AdTech stack.
Madison Avenue built Brazil. Then London joined. Four decades of DPZ, Publicis-BBH, the WPP push, Omnicom's $26B IPG deal, the French push, the holdouts.
Beyoncé's 2012 #IWASHERE performance at the UN General Assembly launched the largest synchronized social media campaign in history. Five lessons every operator running cause-aligned communications can borrow from how the architecture actually worked.
A year into YouTube's $100 million original channels initiative, the trade-press consensus is turning skeptical. A handful of funded channels are working; many are not. Meanwhile, independent YouTube creators — PewDiePie, Smosh, the Vlogbrothers — are outperforming the studio-style productions without funding. The MCNs (Maker, Machinima, Fullscreen) are quietly becoming the brand entry point.
How Rihanna converted attention into ownership — the five-move PR playbook behind Fenty Beauty, Savage X Fenty, and a billion-dollar valuation built on strategic silence.
Email never had a chance in Brazil. ~148M WhatsApp users, ~91% of Brazilian internet users, WhatsApp open rates ~98% vs email 12-20%. Why brand operators should plan their CRM stack around WhatsApp first.
Miley Cyrus turned reinvention into a disciplined brand strategy — the five-move PR playbook, from the 2012 Disney break to the "Flowers" comeback.
Nearly half of Internet users now post original images to the Web, and photos and videos become some sort of a “social currency” online, as a new report the Pew Internet and American Life Project shows.
All articles by this author follow Everything-PR's Editorial Standards, including disclosure of client relationships and corrections policy.