Editorial Team, Everything-PR
The Everything-PR Editorial Team produces reporting, research, and analysis across thirty verticals — communications, reputation, AI visibility, public affairs, media systems, and digital discovery in the answer-engine era. Publishing since 2009.
EPR contributor Dan Ripoll, co-founder and CEO of Content BLVD, offers our readers a few content marketing tips. Content marketing is also an effective way for businesses to establish their particular brand in cyberspace, as great content and link building helps boost search engine optimization.
To limit or not employees’ access to social media accounts is a major concern among many companies worldwide, and there seems to be a fine line between what is fair and what isn’t in this area. Employers want productivity and some think social media is a disturbing factor for employees. On the other hand, employees say that limiting their social media presence restricts their freedom of speech and it’s a breach of their rights.
With all the new social media networks or tools inviting brands to promote themselves, each promising spectacular results with little effort, it is getting harder and harder to choose the right communication channels with the best ROI for brands. Knowing which types of products perform better on which networks could help marketers, and those interested in joining or already present on image sharing network Pinterest should know that jewellery/luxury goods/accessories (22.8%),
Big Brands often integrate new social media channels in their social strategy while struggling to keep their market share and always have a great relationship with their customers transformed in fans or followers. Go where your clients are is a marketing recommendation strictly followed by successful companies. Photo sharing site Instagram quickly attracted adopters and is now used by 54% of Interbrand top 100 companies, as a recent study by Simply Measured shows.
Children these days are definitely different than other generations at their age.
Famous business social network LinkedIn launched in October the option to follow thought leaders and, until now, there are 4 million followers of these influencers. In this period of time, these leaders have created more than 850 original posts, and LinkedIn is now launching new ways to discover their work and interact with them.
Social media: helpful or harmful to businesses, that is an ongoing debate.
Marketers should go beyond likes and shares or retweets/repins as main criteria in measuring social media ROI. In order to provide content that is indeed relevant to fans and followers, marketers need to have access to relevant metrics that offer comprehensive real-time insights on conversations about their brands and products across different social media networks. The newly launched Digital Channel Intelligence (DCI) solution from NetBase provides such valuable information in real time from several social media channels like Facebook, Twitter, YouTube, Pinterest and others.
Hill+Knowlton Strategies appointed Mylene Mangalindan as Senior Vice President of Media Relations. She will work with corporate and technology practice groups and she will report to Paul Turner, EVP and General Manager of H+K San Francisco, while working out of the firm’s San Francisco office.
On Wednesday, Sergio Ermotti, UBS chief executive, has finally announced a measure to cut the bank's losses: he fired nearly 10,000 people, worldwide. The problem however, is how.
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