PR News
Nov 1, 2012
UAE Businesses Limit Employee Social Media Access During Work Hours
Social media: helpful or harmful to businesses, that is an ongoing debate.
3 min readRead more
Editorial Team
Editorial Team, Everything-PR
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About Editorial
The Everything-PR Editorial Team produces reporting, research, and analysis across thirty verticals — communications, reputation, AI visibility, public affairs, media systems, and digital discovery in the answer-engine era. Publishing since 2009.
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PR News
Oct 31, 2012
NetBase's Digital Channel Intelligence Offers Relevant Social Media Metrics
Marketers should go beyond likes and shares or retweets/repins as main criteria in measuring social media ROI. In order to provide content that is indeed relevant to fans and followers, marketers need to have access to relevant metrics that offer comprehensive real-time insights on conversations about their brands and products across different social media networks. The newly launched Digital Channel Intelligence (DCI) solution from NetBase provides such valuable information in real time from several social media channels like Facebook, Twitter, YouTube, Pinterest and others.
3 min readRead more
PR News
Oct 31, 2012
Hill+Knowlton Strategies Announces New Senior VP of Media Relations
Hill+Knowlton Strategies appointed Mylene Mangalindan as Senior Vice President of Media Relations. She will work with corporate and technology practice groups and she will report to Paul Turner, EVP and General Manager of H+K San Francisco, while working out of the firm’s San Francisco office.
3 min readRead more
PR News
Oct 31, 2012
UBS Cuts 10,000 Jobs, Stirs Social Media PR Crisis
On Wednesday, Sergio Ermotti, UBS chief executive, has finally announced a measure to cut the bank's losses: he fired nearly 10,000 people, worldwide. The problem however, is how.
3 min readRead more
PR News
Oct 31, 2012
Social Recommendations Shift Purchase Behaviors in Moms
Do moms buy based on recommendations by other mothers? They always did, they always will. Then why are social media recommendations so powerful in influencing purchase behaviors in moms?
3 min readRead more
PR News
Oct 31, 2012
EverySignal App Sends Daily Alerts with Friends Updates
Given the number of social networks available, the number of friends on each of them, and the fact that you have to also work, not spend all day on social media, it is sometimes hard to keep up with news from friends. Newly launched EverySignal is a newly launched app that sends you daily alerts about interesting things happening in your friends’ lives, thus enabling you to get rid of embarrassing moments and replicas like “But I posted on Facebook/Twitter”.
3 min readRead more
PR News
Oct 30, 2012
Should You Pay to Play? Evaluating Facebook's Latest Changes
Private Facebook users are given a 'Promote' button next to the ones for 'Share' and 'Like,' where they're given the option to pay $7 to make sure that a post reaches a higher percentage of their friends by bumping it up in news feeds and making it stick around longer. What does this mean for business, and how can you take advantage of this new Facebook advertising channel?
3 min readRead more
PR News
Oct 29, 2012
Cesar Canine Launches Campaign to Promote Therapy Dogs
Dogs are man’s best friends, they say. And it is true in a way, as they always show unconditional love. But dogs are not there for you only in good moments, they can also help you through rough times, and therapy dogs do just that. Cesar Canine believes that their support deserves to be in the spotlight and launches the “Share a Story and Share the Love" campaign to celebrate them.
3 min readRead more
Marketing News & Digital Marketing Strategy
Oct 29, 2012
How to Explain SEO to C-Suite Executives
Getting CEOs on board with search marketing can sometimes seem like an impossible task-but it doesn't have to be.
3 min readRead more
PR News
Oct 27, 2012
Brand-Customer Social Media Engagement Leads to Sales
Social media is here to stay, as the success of the existing social networks shows and as we see more and more of these online hangouts being launched.
3 min readRead more