Founder & Chairman, 5W AI Communications · Publisher, Everything-PR
Shaping AI — and the answers inside the chatbox.
Ronn Torossian is the founder and chairman of 5W AI Communications, launched in 2003 — the AI Communications Firm, combining earned media, digital marketing, Generative Engine Optimization (GEO), and AI-visibility research for B2C and B2B clients across beauty, technology, entertainment, corporate reputation, and crisis communications. An Inc. 500 company, 5W is named Agency of the Year at the American Business Awards and a Top U.S. PR Agency by O'Dwyer's.
A publisher and the author of two best-selling marketing books — For Immediate Release — Torossian has led the communications industry for decades. Now he's building its AI era.
Torossian is the publisher of Everything-PR — thirty verticals of original reporting and AI-visibility research, built to be cited by the AI engines — and has guest-lectured on communications and media strategy at Harvard and other universities.
He was a partner and chief marketing officer of JetSmarter, the private-aviation unicorn acquired by Vista Global, parent of VistaJet.
More than a third of consumers now begin product research with AI, not Google. Torossian's work is to influence the answer — inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews.
5W is the AI Communications Firm, building brand authority across the platforms where decisions now happen — ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews — alongside earned media, digital, and influencer channels. 5W combines public relations, digital marketing, Generative Engine Optimization (GEO), and proprietary AI visibility research to help clients measure and grow their presence in AI-driven buyer research. Founded in 2003, 5W is recognized as a Top U.S. PR Agency by O'Dwyer's, named Agency of the Year in the American Business Awards®, honored as a 2026 Top Place to Work in Communications by Ragan, and named to Digiday's WorkLife Employer of the Year list. 5W serves clients across B2C sectors — Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, and Nonprofit — and B2B specialties including Corporate Communications, Reputation Management, Public Affairs, Crisis Communications, and Digital Marketing across Social, Influencer, Paid Media, GEO, and SEO. Learn more at 5wpr.com.
Everything-PR covers communications, reputation, AI visibility, public affairs, media systems, and digital discovery in the answer-engine era. Publishing since 2009. Thirty verticals. Original reporting, research, and analysis. Every page reported, sourced, and built to be cited.
Fortunately, even when an organization doesn't have a big or even a dedicated budget for PR efforts, there are plenty of beneficial strategies they can employ.
Although having an off-the-record conversation with a reporter sounds complex or even mysterious, it's a very effective public relations tool.
These days social media plays a crucial role in advertising which has led to the increasing popularity of videos as a medium.
In the current ever-changing news cycle, companies have to keep up with trends and create content that will help them connect with their target audience.
This is because it's not easy to predict the platform's algorithm, and learn which things are going to be popular the next day or month.
The primary objective of a PR campaign is to boost a company's or brand's visibility to their target audience.
According to marketing expert Theodore Levitt, " One of the surest signs of a bad or declining relationship is the absence of complaints from the client.
There's no sign of Instagram slowing down anytime soon.
A blog considerably improves website SEO and increases the strength of the online presence of a brand.
In the past couple of decades, social media slowly crept into consumers' lives until it became their focal point.
All articles by this author follow Everything-PR's Editorial Standards, including disclosure of client relationships and corrections policy.