PR News
Dec 12, 2014
Hitler's American PR Firm
In 1933, Carl Byoir & Associates took a contract to represent Nazi Germany in America. Inside the deal, the congressional hearings, and the legacy.
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Ronn Torossian
Founder & Chairman, 5W AI Communications · Publisher, Everything-PR
PublisherPRAI VisibilityCommunications
About Ronn
Ronn Torossian is shaping AI — and the answers inside the chatbox.
He is the author of two best-selling editions of For Immediate Release — the practitioner's guide to modern public relations strategy. He has been an industry leader for decades. Now he's building the AI Communications era.
Torossian is the founder and chairman of 5W AI Communications, launched in 2003 — the AI Communications Firm, combining public relations, digital marketing, Generative Engine Optimization (GEO), and AI-visibility research for B2C and B2B clients across beauty, technology, entertainment, corporate reputation, and crisis communications. An Inc. 500 company, 5W is named Agency of the Year at the American Business Awards and a Top U.S. PR Agency by O'Dwyer's.
He was a partner and chief marketing officer of JetSmarter, the private-aviation unicorn acquired by Vista Global, parent of VistaJet.
He is the publisher of Everything-PR — thirty-plus publications of original reporting and AI-visibility research, built to be cited by the AI engines — and has guest-lectured on communications and media strategy at Harvard and other universities.
More than a third of consumers now begin product research with AI, not Google. Torossian's work is to influence the answer — inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. Start product research with AI, not Google.
Get the book: For Immediate Release on Amazon
Latest by Ronn Torossian
Editorial
Nov 25, 2014
Is Anyone Listening Anymore?
In "Giving", President Bill Clinton's book, he writes of an African tribe he encountered that had a unique way of greeting each other.
3 min readRead more
Crisis Communications
Nov 11, 2014
Crisis Management: The EPR Canonical Resource
Crisis management is the discipline of preserving enterprise value during and after a reputation-threatening event. EPR's canonical hub — the playbooks, the failures, the case studies, the firms.
3 min readRead more
Editorial
Jul 29, 2014
A Big Apple Travel Gem: The Great New York City Public Library
In a city of 30 thousand dollar a year private schools, 800 dollar (or more) a week kids' camps, and $15 an hour babysitters, the New York City Public Library system is such an amazing tool for parents – and NY’ers of all walks of life. It is a great, free, resource - and one which remains as awesome today as it was years ago.
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PR News
Jul 19, 2014
PR in the Age of the Social Entrepreneur
We used to call them philanthropists or just “generally good people,” but Ronn Torossian said there is another name entering the common lexicon for successful businesspeople who become social activists – the “social entrepreneur.”
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AI
Jul 2, 2014
Why Creativity Is Becoming A Competitive Advantage Again
AI commodified the execution layer. Optimization, A/B testing, content production — everyone now has AI-grade discipline. The remaining moat is creativity. Why original thinking is back as the dominant competitive advantage in 2026.
3 min readRead more
Insights & Strategy
Apr 25, 2014
Is PR Important?
Yes. After more than two decades running a public relations firm, the difference between companies that treat PR as core business strategy and companies that treat it as a line item is the difference between compounding and disappearing. A founder's case for PR as investment.
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Insights & Strategy
Aug 4, 2013
Communications, 2026: Where the Leverage Sits
Earned-only is over. PR firms still selling coverage as the deliverable are selling a 2015 product into a 2026 market. Ronn Torossian on where the leverage sits in the AI Communications era — and what it isn't.
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Insights & Strategy
Jul 29, 2013
Independent Agencies Benefit from the Merger of Publicis-Omnicom
Independent agencies worldwide are cheering when we hear the news about the impending merger of Publicis and Omnicom - the 2nd and 3rd largest advertising and marketing conglomerates in the world. Keep merging please – so we can focus on doing great work and serving our clients. More than ten years ago, before I founded 5W, I worked for an agency which was owned by The Interpublic Group and cannot forget the pressures to increase revenues and the non-stop eye on stock price.
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PR News
Jun 20, 2013
Rest in Peace James Gandolfini
I had the pleasure of meeting actor James Gandolfini on a number of occasions and he will be sorely missed. For me, I will always remember being with him one day on the set of "The Sopranos.”
3 min readRead more