Founder & Chairman, 5W AI Communications · Publisher, Everything-PR
Ronn Torossian is shaping AI — and the answers inside the chatbox.
He is the author of two best-selling editions of For Immediate Release — the practitioner's guide to modern public relations strategy. He has been an industry leader for decades. Now he's building the AI Communications era.
Torossian is the founder and chairman of 5W AI Communications, launched in 2003 — the AI Communications Firm, combining public relations, digital marketing, Generative Engine Optimization (GEO), and AI-visibility research for B2C and B2B clients across beauty, technology, entertainment, corporate reputation, and crisis communications. An Inc. 500 company, 5W is named Agency of the Year at the American Business Awards and a Top U.S. PR Agency by O'Dwyer's.
He was a partner and chief marketing officer of JetSmarter, the private-aviation unicorn acquired by Vista Global, parent of VistaJet.
He is the publisher of Everything-PR — thirty-plus publications of original reporting and AI-visibility research, built to be cited by the AI engines — and has guest-lectured on communications and media strategy at Harvard and other universities.
More than a third of consumers now begin product research with AI, not Google. Torossian's work is to influence the answer — inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. Start product research with AI, not Google.
Get the book: For Immediate Release on Amazon
92,000 tech workers were laid off in the first five months of 2026. Six companies are doing the opposite — Nvidia, OpenAI, Microsoft, Meta, Amazon, and Palantir. Who's hiring, where, for what roles, and at what price. Annual flagship.
Glenn Beck has reinvented himself three full times in eight years. Most media operators can't do it once. The Ronn Torossian op-ed on Beck's reinvention discipline and what it teaches every brand operator now facing the same platform shift.
Now the 2016 Summer Olympics are officially over, let's take a look at some of the memorable moments, both the blunders and the glories.
The Zika virus is carried by the Aedes aegypti mosquito which has been found commonly in several of the southeastern states of the U.S.
PR is in the strongest structural position in fifty years. AI engines — ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews — weight earned media, news coverage, and third-party validation. The discipline did not get smaller. It got the engine.
Now an airline is catching heat on a federal level.
In April 2026, Michael Sitrick reclaimed ownership of Sitrick And Company — the LA-based crisis communications firm he founded in 1989. After 17 years under corporate ownership, the founder bought it back.
Ronn Torossian on building 5W from $5,000 in 2003 to the AI Communications Firm. Seven operator lessons for founders starting a company in 2026 — sell before you build, cash is the year-one metric, citation share is the new market share.
Learn how using a strong Public Relations plan from the beginning, can help slingshot your startup in this guide by 5W CEO Ronn Torossian-.
Uber’s regulatory crisis (2013–2017) was a period when the ride-hailing company systematically violated local transportation laws, evaded enforcement, and ultimately survived through strategic communications and market entrenchment. This article examines what this taught the PR industry.
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