Marketers Must Know Analytics

2020-09-28 by Ronn Torossian
analytics

In recent years, data and analytics have turned into the foundation of marketing, and marketers and digital pr professionals that have the right proficiency and skills in analytics have a much easier time achieving great results with their marketing strategies. Which means, it’s not important to just collect and track all of the marketing data, but marketers should also be analyzing and applying their knowledge to the marketing campaigns that they create.

With this knowledge, markets can easily differentiate how engaged consumers are across all of the different marketing platforms, which is a challenge in today’s marketing industry. This could be through gathering data, communicating with the other members of the company, and personalizing all of the experiences that are created for the customers. Marketers have a lot of work that they need to do, and analytics can help them solve all those issues a lot faster and easier.

As a general rule, marketing is a big challenge; however, today’s demand is becoming even bigger. With so many different technologies that can be used, a lot of data that needs to be decoded, It’s important for marketers to have a lot of education and training for the successful implementation of every marketing tactic in their marketing strategies.

One of the main requirements among data partitioners is to understand the right data. However, marketers who are experts at analytics can easily understand everything ranging from all of the big data to all of the conceptual terms and establish clear outlines for their marketing strategies.

Additionally, having the ability to study different topics means that marketers are able to have many different sources and have a particular way of discovering new things, elements, and patterns to transform all of the data that they learn about into fresh marketing tactics and expand their points of view.

Nevertheless, it’s still a great way to obtain a good picture of how the marketing efforts deliver value for companies and monitor their marketing campaigns and save on various resources. Marketers that have a good understanding of both market and customer trends are really important in today’s climate because they allow these marketers to understand all of the big picture trends and focus on every detail of those trends.

Furthermore, studying the market trends and marketing analytics can help marketers keep track of the trends over time and help the return of investment for companies by providing them with a clear picture of what’s working in terms of the campaigns and help them to be able to efficiently predict any possible future results and trends.

There are also many tools that can help marketers collect and understand all of the available analytics. There are tools such as event tools, testing tools, visual behavior tools, and many other ones that can collect data and then group all the information for the marketers and social media pr agencies to have an easier time understanding all of the information.

Ronn Torossian is CEO of 5WPR.

Ronn Torossian: Insights from a Native New Yorker and CEO of 5WPR

Ronn Torossian is the founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the United States. With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company's growth, overseeing more than 250 professionals in the company's headquarters in midtown Manhattan. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named "PR Agency of the Year" by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world's most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine's Most Influential New Yorker, a 2020 Top Crisis Communications Professional by Business Insider, and a recipient of Crain’s New York 2021 Most Notable in Marketing & PR. Torossian is known as one of the country's foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, is a contributing columnist for Forbes and the New York Observer, and has authored two editions of his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations," which is an industry best-seller. A NYC native, Torossian lives in Manhattan with his children. He is a member of Young Presidents Organization (YPO), and active in numerous charities