Developing and implementing a digital marketing and digital PR strategy during COVID-19 is riddled with challenges, particularly for small businesses already fighting an uphill battle in terms
It’s fair to say that most businesses have been impacted by the COVID-19 crisis, and owners are growing increasingly concerned with the challenge of sustaining
With the COVID-19 pandemic spreading across the world, many bricks-and-mortar businesses have had to rethink and reorganize the way they used to work, whether this
Ever since its early beginnings, Avis, the car rental company, was always second to Hertz. In 1963, its agency Doyle Dane Bernbach decided to capitalize
Sometimes, trying to do the right thing can cause a PR challenge. Just ask standout Clemson quarterback Trevor Lawrence. In an effort to be a
The pandemic known as COVID-19 has already disrupted many events, spring expos, conferences and other plans for large gatherings. In addition, more city and state
In the wake of a pandemic, which most people have never experienced, the novel coronavirus COVID-19 has managed to affect every part of people’ lives
A misconception about the PR industry is that it is reactive, rather than proactive. The reality, however, is that PR is a tool and trade
Credit card debt continues to rise, according to U.S. personal financial information company NerdWallet, but a recent newcomer is also beginning to make its mark
The growth of the influencer marketing industry is no accident: the power of word-of-mouth recommendations is a timeless tool and, when used well, influencer marketing
