AI communications & PR intelligence for agencies and the firms that hire them.
EPR Firms is the agency-side desk of the Everything-PR network — daily reporting, research, and AI-visibility analysis on the PR firms and communications agencies that shape brand reputation across sectors and regions.
Ronn Torossian on the 5W reset: why the firm stopped calling itself a PR agency, what AI Communications actually means as an operating model, and what the industry should take from it.
Omnicom-IPG closed in late 2025. Weber Shandwick — the largest PR network in the world — is now part of the largest holding company. What changes for clients, for Edelman, for the rest of the holding-company landscape, and for the global PR industry over the next 18 months.
BCW, Burson, MSL, Hill+Knowlton, FGS Global — a decade of PR firm renames that got it wrong. And what works when an agency has to rebrand.
Ronn Torossian on what 60+ Everything-PR agency founder interviews since 2011 reveal about the modern PR firm — what wins, what's dying, and where the discipline goes next.
EPR's growing collection of 60+ PR agency founder, president, and CMO Q&As — from Red Banyan to Coyne, Racepoint, Caliber, SlicedBrand, Rimon Cohen, and more, A–Z.
Cision is the dominant PR software platform — PR Newswire, Brandwatch, CisionOne. Owned by Platinum Equity since 2020. Vocus, PRWeb, and HARO inside the lineage.
PMK Entertainment is the Hollywood PR firm launched November 2025 by Michael Nyman's Acceleration Community of Companies, with R&CPMK's Cindi Berger as CEO. 77 former R&CPMK staffers and the majority of clients made the move. Replaces the dissolved R&CPMK.
Warschawski is a Baltimore-headquartered integrated communications firm founded in 1996 by David Warschawski. PR, advertising, digital, branding, and crisis communications under one roof, with offices in Baltimore, NYC, and Washington, D.C.
The "future of work" already happened. AI now runs HR — sourcing, screening, interviewing, offering, onboarding, performance, learning, payroll, exits. Every stage. Named platforms. Real deployment. What it means for the HR profession, the buyer decision, and the risks already surfacing.
Cannes Lions 2026 opens June 22. The Croisette is reshuffled, the PR Lions jury is stacked, the integrity rules are tighter — and every network is showing up with the same pitch.
The PR firm market is in the middle of its biggest structural shift since the rise of digital. Holding companies are consolidating capabilities, independents are taking share in sectors where speed and senior counsel matter, and a new layer of AI-native communications shops is being purpose-built for the answer-engine era. Everything-PR has covered this market continuously since 2009.
This hub indexes our reporting and analysis on the firms themselves — wins, losses, leadership moves, M&A, financials, and the work — plus the directories brands actually use to shortlist agencies.
Sector specialists run the cycle that matters in their vertical — regulators, analysts, trade press, and now the AI engines that synthesize all of it for buyers.
Region still matters: it dictates the media list, the regulators, the holidays, and the language of the answer engines.
The full alphabetical index of individual agency profiles lives at /pr-agency-profiles-directory — every firm we cover, by name, with links to their EPR coverage, leadership, sector focus, and notable work.
For two decades, brands hired PR firms to influence what reporters wrote and what showed up on page one of Google. In 2026, that''s necessary but no longer sufficient. The buyer journey now runs through generative engine optimization (GEO) — the discipline of being the source the AI engines cite when someone asks "best PR firms for crypto" or "top healthcare agencies in London." Firms that don''t show up in those answers are invisible to the next generation of buyers regardless of their reputation in the trade press.
Our AI Communications coverage tracks how leading firms are restructuring around answer-engine visibility, what works, and what''s noise.
The full chronological feed of agency news, leadership moves, account changes, M&A, and analysis is below.