Everything PR News
PR RFPs & Marketing RFPs

Marketing Agency Needed for Rockland Community College

EPR Editorial TeamBy EPR Editorial Team2 min read
Marketing Agency Needed for Rockland Community College
Share
Rockland Community College (RCC) has issued an RFP for developing, building, and implementing a marketing and awareness campaign for a new campus- and community-wide program. In January 2016, RCC was awarded a one of three grants through the SUNY Community College Community Schools program intended to improve student outcomes by utilizing community college facilities to serve as hubs that would- among other services- provide:
  • Child care and elder care services
  • Transportation
  • Health care services
  • Family and/or employment counseling
  • Legal aid
Over the course of the grant period, RCC will develop a scalable model that identifies the key strategies, interventions, and partners needed to build a network of accessible non-academic resources that are essential in retaining and graduating today’s students. The intended target population consists of high needs students (full-time and part-time) who are underrepresented or underprepared, including those who are English language learners, and low income, students with disabilities, first generation college goers, and veterans. These students and their families are the intended target population for the proposed initiative. The primary goal is to increase persistence and retention of students through a campus- and community-wide approach to link students and their families with the non-academic resources needed to successfully complete their studies. This is aligned with RCC’s strategic plan in that it provides new educational opportunities and initiatives intended to increase retention and graduation rates. Indicators of success include increased awareness of resources on campus and in the community; increased utilization and connection to resources for students and their family members; growth in student achievement and increased persistence and retention rates for the target population; increased student referral by faculty and staff, and; an evaluated model that is low-cost, high-quality and scalable. This initiative will serve over 1,000 students and family members annually. SPECIFICATIONS Through this RFP, RCC intends to contract with an external marketing firm to develop, build, and implement a marketing and awareness campaign for this campus- and community-wide program. The contracted marketing firm will build awareness of RCC’s new program through a comprehensive marketing campaign designed to alert students and their families to the services and resources available through the Center. The marketing firm will be contracted for the period between April 2016 and March 2019 and will be required to meet specific deliverables, of which some are include below. Required elements and products need to include:
  • Facilitation of initial surveys and focus groups of students, faculty, staff and external resource providers to ensure that the program messaging is as appropriate and eye-catching as possible.
  • Involve internal and external partners
  • Create campus- and community-wide branding of the program
  • Develop marketing materials to raise awareness of the program
  • Develop an online and social media presence for the program
  • Develop a marketing model that can be utilized by other institutions interested in replicating a similar project
  • Other elements and products as the project develops
Proposals are due by March 15, 2016 and should be submitted to: Rockland Community College 145 College Road Suffern, New York 10901 Attn: Purchasing Department  
TagsPR RFPs & Marketing RFPsUniversity PR & Higher Education Communications
EPR Editorial Team
Written by
EPR Editorial Team

The Everything-PR Editorial Team produces reporting, research, and analysis across thirty verticals — communications, reputation, AI visibility, public affairs, media systems, and digital discovery in the answer-engine era. Publishing since 2009.

Other news

See all
Nous Research: Who They Are and Why They Built Hermes
EPR Editorial Team · 05/29/2026

Nous Research: Who They Are and Why They Built Hermes

Nous Research is an independent AI lab focused on agent infrastructure, model post-training, and open-weight model work. Their recent Hermes project, a harness for Claude Code, has brought them unexpected attention. This article profiles Nous Research, explains what Hermes does, and explores why the lab is building on top of another company's coding agent.

Cursor IDE
EPR Editorial Team · 05/29/2026

Cursor IDE

Cursor IDE is the AI-native code editor that won the developer market. 70 percent of the Fortune 1,000 are customers. $2B ARR in three years — the fastest B2B scaling on record. EPR ranks Cursor first in coding assistants.

The $500 Million Prompt
EPR Editorial Team · 05/29/2026

The $500 Million Prompt

Never Miss a Headline

Daily PR headlines, weekly long-form analysis, and our proprietary research drops — straight to your inbox.