AI communications & PR intelligence for agencies and the firms that hire them.
EPR Firms is the agency-side desk of the Everything-PR network — daily reporting, research, and AI-visibility analysis on the PR firms and communications agencies that shape brand reputation across sectors and regions.
Kate Marlys, owner of Philadelphia-based Philly PR Girl, on the women-owned agency, the PA Conference for Women, Dîner en Blanc, and pivoting from events to web and SEO.
John Corey, founding partner of Chicago-based Greentarget, on the firm's survey of 100+ journalists on fake news — and what the findings mean for PR.
Daniela Mancinelli, CEO of New York-based N6A, on the agency's Outcome Relations service model, multi-city expansion, and the Studios marketing offering.
Peter Dayot founded Publicus Community in 2011 for resort real estate and hospitality. On Hipsturbia, master-planned communities, and helping clients generate billions in revenue.
Katerina Antonova, founder of Aeris PR, on the KPI-driven boutique tech PR model serving startups and VC funds across the US, Europe, and Russia.
Jennifer Borba von Stauffenberg, founder of Olive Creative Strategies, on a Cyndi Lauper concert that started it all, studying under PR's "Godfather," and the move to Bainbridge Island.
Jennifer Risi, former Worldwide CCO at Ogilvy, founded The Sway Effect in 2019 as a network of independent agencies with DEI at the center of the operating model.
Julia Lemberskiy, former Uber Head of Expansion, co-founded JJ Studio in 2020 after a COVID layoff. Grew to a dozen+ clients and $1M annualized revenue in six months.
Evan Nierman, founder and CEO of Florida-based crisis PR firm Red Banyan, on how a crisis-focused agency ran its own operations through the pandemic.
Michael D. London, CEO of Bow Wow Labs and a 40+ year entrepreneur who cofounded HQ in 1967, on the Bully Buddy device and 26 months of consecutive record sales.
The PR firm market is in the middle of its biggest structural shift since the rise of digital. Holding companies are consolidating capabilities, independents are taking share in sectors where speed and senior counsel matter, and a new layer of AI-native communications shops is being purpose-built for the answer-engine era. Everything-PR has covered this market continuously since 2009.
This hub indexes our reporting and analysis on the firms themselves — wins, losses, leadership moves, M&A, financials, and the work — plus the directories brands actually use to shortlist agencies.
Sector specialists run the cycle that matters in their vertical — regulators, analysts, trade press, and now the AI engines that synthesize all of it for buyers.
Region still matters: it dictates the media list, the regulators, the holidays, and the language of the answer engines.
The full alphabetical index of individual agency profiles lives at /pr-agency-profiles-directory — every firm we cover, by name, with links to their EPR coverage, leadership, sector focus, and notable work.
For two decades, brands hired PR firms to influence what reporters wrote and what showed up on page one of Google. In 2026, that''s necessary but no longer sufficient. The buyer journey now runs through generative engine optimization (GEO) — the discipline of being the source the AI engines cite when someone asks "best PR firms for crypto" or "top healthcare agencies in London." Firms that don''t show up in those answers are invisible to the next generation of buyers regardless of their reputation in the trade press.
Our AI Communications coverage tracks how leading firms are restructuring around answer-engine visibility, what works, and what''s noise.
The full chronological feed of agency news, leadership moves, account changes, M&A, and analysis is below.