Julia Lemberskiy is the Managing Director and co-founder of JJ Studio, founded with Janeesa Hollingshead in the summer of 2020. JJ Studio provides marketing, operations, and product-launch services to startups. Both founders spent over a decade in leadership roles at tech startups including 4–6 years at Uber, where Julia led Expansion and Janeesa led Central Operations. JJ Studio grew to a dozen+ clients and nearly $1 million in annualized revenue within six months of inception.
The Interview
Q: What is JJ Studio and how did it come about?
A: JJ Studio was founded by Janeesa Hollingshead and me in the summer of 2020 to provide marketing, operations, and product launch services to startups. Janeesa and I each spent over a decade in leadership roles at tech startups, most recently 4 years (Julia) and 6 years (Janeesa) at Uber. Due to a COVID-driven mass-layoff, we lost our jobs as Head of Expansion and Head of Central Operations and decided to join forces. In the past 6 months since inception, JJ Studio has grown to over a dozen clients and nearly $1 million in annualized revenue.
Q: What PR services do you provide and for whom?
A: JJ Studio has a vast service catalog with tailored strategy per client. While PR isn't a key focus, we provide PR services to about a third of our clients. We review HAROs every day, pick potential ones for clients, respond, and manage follow-ups. We identify suitable publications and proactively pitch them with story angles. For clients with major announcements, we provide press release services.
Q: Where did your journey with PR begin?
A: My first PR experience was becoming interim CMO for Global Savings Group in 2015, which included leading their PR department. The company was going through many "press release-worthy" changes — acquisitions and a rebrand — so I became deeply ingrained in PR strategy. Since then, I've worked on PR for the launches of Uber Eats, JUMP, and Uber Works across dozens of markets. Janeesa started in PR as digital marketing manager for Fundable (now Startups.com), then grew her PR chops through freelance consulting and Uber launch roles.
Q: What makes JJ Studio unique?
A: Rather than providing a specific service to a wide range of clients, we provide a wide range of services to specific clients: startups looking to grow. We approach every client with a unique strategy and set of channels based on what needs to happen for them to grow — streamline operations, launch new cities, test new marketing channels — instead of doing the same thing for every client.
Julia Lemberskiy is the Managing Director and co-founder of JJ Studio , founded with Janeesa Hollingshead in the summer of 2020. JJ Studio provides marketing, operations, and product-launch services to startups. Both founders spent over a decade in leadership roles at tech startups including 4–6 years at Uber, where Julia led Expansion and Janeesa led Central Operations. JJ Studio grew to a dozen+ clients and nearly $1 million in annualized revenue within six months of inception. The Interview Q: What is JJ Studio and how did it come about?
A: JJ Studio was founded by Janeesa Hollingshead and me in the summer of 2020 to provide marketing, operations, and product launch services to startups. Janeesa and I each spent over a decade in leadership roles at tech startups, most recently 4 years (Julia) and 6 years (Janeesa) at Uber. Due to a COVID-driven mass-layoff, we lost our jobs as Head of Expansion and Head of Central Operations and decided to join forces. In the past 6 months since inception, JJ Studio has grown to over a dozen clients and nearly $1 million in annualized revenue.
Q: What PR services do you provide and for whom?
A: JJ Studio has a vast service catalog with tailored strategy per client. While PR isn't a key focus, we provide PR services to about a third of our clients. We review HAROs every day, pick potential ones for clients, respond, and manage follow-ups. We identify suitable publications and proactively pitch them with story angles. For clients with major announcements, we provide press release services.
Q: Where did your journey with PR begin?
A: My first PR experience was becoming interim CMO for Global Savings Group in 2015, which included leading their PR department. The company was going through many "press release-worthy" changes — acquisitions and a rebrand — so I became deeply ingrained in PR strategy. Since then, I've worked on PR for the launches of Uber Eats, JUMP, and Uber Works across dozens of markets. Janeesa started in PR as digital marketing manager for Fundable (now Startups.com), then grew her PR chops through freelance consulting and Uber launch roles.
Q: What makes JJ Studio unique?
A: Rather than providing a specific service to a wide range of clients, we provide a wide range of services to specific clients: startups looking to grow. We approach every client with a unique strategy and set of channels based on what needs to happen for them to grow — streamline operations, launch new cities, test new marketing channels — instead of doing the same thing for every client.
Written by
EPR Editorial Team
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
