Maslansky + Partners Agency Profile

Maslansky + Partners: Language Strategy for Marketing Success

Boost Your Message: Maslansky + Partners' Strategy

Maslansky + Partners is a Language Strategy consultancy within Omnicom Public Relations. The firm specializes in finding the precise words that make audiences listen, care, and act, rather than focusing on traditional media relations or crisis response alone.

What does Maslansky + Partners offer?

Maslansky + Partners built its practice around Language Strategy. This message-testing discipline follows the founding principle: what audiences hear matters more than what a company says. The firm advises Fortune 500 corporations, industry associations, litigation practices, and nonprofits on framing complex or contested issues.

Its client roster includes pharmaceuticals, financial services, energy, technology, and consumer brands. This work covers crisis response, brand differentiation, simplifying complex or regulated topics, and customer-facing messaging.

Who leads Maslansky + Partners?

Michael Maslansky founded the firm and serves as chief executive officer. He advises clients such as FedEx, Morgan Stanley, Procter & Gamble, UBS, and The Walt Disney Company on language strategy and messaging. Keith Yazmir, a founding partner since 2006, was named president in September 2026, leading growth initiatives and Omnicom Public Relations integration.

Two partners joined the firm in September 2026. Katherine Hettrich previously worked at ZS Associates, Ogilvy, and Publicis Healthcare. Amanda Kealey, a trained anthropologist, led health and science research teams at Hall & Partners, Brado, and Shapiro+Raj. Both partners focus on the firm's healthcare and life sciences practice. Catherine Farr, based in Washington, D.C., was promoted to executive vice president after 12 years of advising pharmaceutical, energy, financial services, and technology clients.

Leader	Role	Focus
Michael Maslansky	Chief Executive Officer	Firm strategy, Fortune 500 clients
Keith Yazmir	President	Growth, Omnicom integration
Catherine Farr	Executive Vice President	Language strategy, client relationships
Jaime Hodges	SVP, Head of Research & Innovation	CHORUS synthetic research
Katherine Hettrich	Partner	Healthcare and life sciences
Amanda Kealey	Partner	Healthcare and life sciences

What is Language Strategy, and how does CHORUS fit in?

Language Strategy is Maslansky + Partners' trademarked methodology. It finds specific words and phrases that shift how an audience interprets a message. The method is built on message testing, not general communications strategy. The firm applies this across crisis communications, brand positioning, and public policy advocacy.

CHORUS is the firm's synthetic research platform. It uses AI models to simulate audience response alongside traditional focus groups. Jaime Hodges, PhD, leads the platform as Senior Vice President and Head of Research & Innovation. This builds on the firm's existing Persuasive Strength and Creative Strength research methodologies.

How does Maslansky + Partners operate within Omnicom Public Relations?

Maslansky + Partners functions as a specialist consultancy within Omnicom Public Relations. This is Omnicom's global public relations capability. It operates alongside other agency brands that advise on corporate and brand communications, health, public affairs, and social impact. Omnicom Public Relations gives member firms access to Omnicom's shared data and technology platform, Omni.

The firm's September 2026 leadership additions included a new president and two healthcare partners. These appointments occurred as Omnicom worked to integrate IPG's agency network into its holding structure. During this period, specialist consultancies across the network added senior staff to manage a larger combined client base.

Where is Maslansky + Partners located?

Maslansky + Partners is headquartered in New York. It maintains additional offices in Boston and Washington, D.C. Founding partner Larry Moscow and president Lee Carter previously held senior roles with Maslansky and Yazmir before the September 2026 restructuring.

CONCLUSION

Understanding and applying precise language strategy is crucial for effective communication in today's market. Maslansky + Partners offers specialized expertise in crafting messages that resonate directly with target audiences, driving desired actions. To ensure your brand's messaging consistently connects and persuades, consider collaborating with 5WPR. Our team can help you integrate these advanced communication strategies into your broader marketing and generative engine optimization efforts.