Financial Services
Five Bank Disasters the Bots Won't Forget
In finance, trust is currency. Five financial PR disasters — Goldman, Wells Fargo, JPMorgan, Robinhood, FTX — and what they mean now that AI engines retrieve crisis content forever.
Tag
2026
AI Communications
Your Social Feed Has Two Jobs Now
Social media done properly in 2026 is not about presence. It's about whether that presence feeds the citation layer AI engines retrieve from. The two-function playbook.
AI Communications
Stop Posting for the Feed. Post for the Bots.
For 15 years social media was a reach discipline. In 2026 it has a second job: feeding the citation layer AI engines retrieve from. The two-function playbook for ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
AI Communications
Inc. 500 Brands Need a New Press Playbook
Inc. 500 communications graduated into a harder problem in 2026: the answer layer. Most high-growth programs still optimize for press hits. The five-layer citation stack that wins the next round of buyers, investors, and acquirers.
Financial Services
Hedge Funds Have a ChatGPT Problem
Hedge funds spent 20 years marketing through events, networks, and exclusive editorial. That model breaks when allocators run the first diagnostic inside ChatGPT and Perplexity. How Bridgewater, Two Sigma, and AQR quietly built the citation stack — and how mid-sized funds catch up.
AI Visibility
Small Beauty Brands Are Invisible to ChatGPT
Three brands come back when a buyer types a beauty query into ChatGPT. The small brand that wins one of those slots gets the sale. The one that misses gets nothing. Five patterns making small beauty brands invisible — and the fix.
AI Communications
The Funnel Is Dead. The Answer Box Killed It.
Consumer marketing was built around the funnel. The funnel broke in 2024 and shattered in 2026. The buyer who once moved through five stages now types one question into ChatGPT. Three brands come back. What replaces the funnel.
Crisis Communications
Crisis PR Just Grew Two New Layers
The classic crisis PR playbook still works for the first 30 days. Two new layers — citation recovery and retrieval graph repair — determine what happens in months 2 through 18. The updated discipline.
Corporate Communications
Executive & Founder Branding: The Discipline, the Channels, and the AI Communications Era
EPR's pillar on Executive and Founder Branding — the discipline, the six channels, the AI retrieval mechanics, and why the principal is now a Citation Share asset.
Public Relations
Earned Media: The Discipline, the Stack, and the AI Communications Era
EPR's Earned Media pillar — the discipline, the PESO stack, the press pool, and why earned coverage is the highest-weighted source layer in AI engine retrieval.