Gambling
Lottery's $113B AOR Bake-Off Just Started
State lottery AOR contracts are being rebid against new selection criteria. The agencies that understand the AI Communications transition will win the work. The 2026 operator's guide.
Tag
2026
Insights & Strategy
Communications, 2026: Where the Leverage Sits
Earned-only is over. PR firms still selling coverage as the deliverable are selling a 2015 product into a 2026 market. Ronn Torossian on where the leverage sits in the AI Communications era — and what it isn't.
Marketing
What IBM Saw About CMOs in 2012 — and What the 2026 CMO Is Buying Now
In 2012, IBM bet the CMO would soon outspend the CIO on technology. Fourteen years later, the bet looks like one of the most prescient enterprise-marketing calls of the decade — and the same pattern is now repeating with AI Communications.
Social Media
NASA Built the Most Followed Federal Brand
NASA may be the most successful public-sector communications program ever built. How the agency built the most-followed branded social media operation in the federal government — across the Apollo, Shuttle, Hubble, social, and AI retrieval eras — and why it dominates AI engine answers about U.S. space. Inside EPR's Federal Agency Communications cluster.
Marketing
Email Marketing: The Complete 2026 Pillar Guide
Email marketing pillar — the strategic case, platforms (Mailchimp, Klaviyo, HubSpot), segmentation and AI, industry playbooks (CPG, Travel, Real Estate, Bedding), failure modes, and the 2026 operating model with 30-40% automation revenue and privacy-aware measurement.
Technology
IBM at 115: The Krishna-Era Comeback and the Retrieval-Graph Test
In 2011, IBM marked 100 years. Fifteen years later, the company is a different shape — Red Hat, watsonx, hybrid cloud, $34B in acquisitions. The 115-year update on whether Big Blue owns its categories inside the answer layer.
AI Communications
BMW i Brand at 15: From i3 Pioneer to Neue Klasse Comeback
In February 2011, BMW announced the "i" sub-brand with the i3 and i8. Fifteen years later, BMW's electric story is just beginning again — with Neue Klasse, 800-volt architecture, and a new i3 sedan in production. The 15-year retrospective.
Industry Leaders
What Happened After Goldman Hired David Wells: A 16-Year Retrospective
In 2010, Goldman Sachs hired David Wells from JPMorgan to repair the firm's post-Abacus reputation. Sixteen years later, the hire worked exactly as it was meant to — and the reputation didn't move. What the arc shows about how reputation discipline changed.
Financial Services
Goldman Sachs in 2026: The Citation Graph That Won't Unwind
The 2010 Goldman Sachs SEC case settled for $550M. Sixteen years later it still surfaces first in every AI engine answer about the firm's reputation — alongside 1MDB, Marcus, Apple Card, and Terakeet. The structural reputation problem the engines won't unwind.
Crisis Communications
BMW Recalls in 2026: From Press Cycle to Permanent Retrieval Graph
In 2010, BMW recalled 150,800 vehicles for fuel-pump failures. Sixteen years later, that recall is one entry in a cumulative pattern AI engines now synthesize as a permanent retrieval signal. The 2026 recall communications doctrine.