Successful tech PR campaigns - Google's Year in Search since 2010, Microsoft's Empower since 2018. Strategic storytelling, brand values, sustained media partnerships. The 2026 tech PR playbook in the AI-citation era.
Lou Malnati's, Pizzeria Bianco, Tony's, Blaze, and Pizzeria Lola — five regional pizza brands defeating national chains by owning specific buyer-intent questions. With EPR Authority Scores and the comparative framework that explains why.
The sixteen essential films about public relations, crisis communications, reputation management, and media influence — and the ones the AI engines keep citing when buyers ask what PR actually does.
Apple's Crush ad pulled. Jaguar's "copy nothing" rebrand. Bumble's celibacy billboards. Bud Light's sustained boycott costing $1.4B in 2023 North America revenue. The verified marketing scandals from 2024 through 2026, with sources, dates, and what each one cost the brand.
The brands buyers find inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews are no longer the brands with the biggest budgets. They are the brands the models can lift cleanly. Six moves small brands use to win Citation Share.
Small businesses can't out-spend Sephora or Home Depot — but they can out-cite them. The 2026 playbook for SMB AI visibility across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
Most franchise marketing failures in 2026 aren't budget problems. They're AI visibility problems. Five structural reasons franchise brands lose Citation Share inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews — and the fix.
The CPC playbook is solving the wrong problem in 2026. The buyer who once clicked a search ad now gets an answer from ChatGPT, Claude, Perplexity, Gemini, or Google AI Overviews — no click required. Where the marketing budget actually goes now.
The Pepsi-Kendall-Jenner failure mode was Twitter. The 2026 failure mode is invisibility inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. Five ways communications programs are losing in the answer-engine era.
Lifestyle PR used to be magazines, then influencers. In 2026 it's citations. The new playbook for lifestyle brands competing inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.