Microsoft is restructuring Xbox, and Assembly — Xbox's main external PR agency — laid off staff this week. Then the cause changed inside twelve hours. What the agency-side story actually says.
Four pharma giants. Four Reddit positions. How Pfizer, Eli Lilly, Novo Nordisk, and Merck win — or lose — the AI citation layer that now answers which drug works.
Four pet brands. Four Reddit positions. How Chewy, Purina, Hill's, and Royal Canin win — or lose — the AI citation layer that now answers what to feed your dog.
Four CPG giants. Four Reddit positions. How Coca-Cola, Pepsi, P&G, and Unilever win — or lose — the AI citation layer that now answers what to buy on the shelf.
Four travel brands. Four Reddit positions. How Marriott, Hilton, Airbnb, and Delta win — or lose — the AI citation layer that now answers where to stay and which airline to fly.
Four luxury houses. Four Reddit positions. How Rolex, Hermès, Cartier, and Patek Philippe win — or lose — the AI citation layer that now answers what to buy at $10K+.
Reddit is 40% of AI citations. Inside Reddit, 50 subreddits do the work. The first published ranking of which communities ChatGPT, Claude, Gemini cite most.
The funnel is no longer the model. The answer is the model. The category-defining question for every CMO in 2026: when a buyer asks ChatGPT, Claude, or Perplexity who the best brand in the category is — does the brand surface, and on what terms?
New benchmark research finds three publishers — The Points Guy, NerdWallet, and Bankrate — supply 62% of credit card citations across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. Issuer domains under 6%. Reddit appears in 38% of advanced travel-card prompts.
5W AI Communications, a top U.S. PR firm, today released The 1,000-Creator Playbook for Beauty 2026. 30,000+ brands now operate on TikTok Shop. The new seeding standard is 1,000 creators per quarter.