Gambling
State Lottery Marketing Faces a Reset Year
A turnover year for US state lottery marketing — the Illinois Northstar unwind, the Powerball matrix change, and an active AOR cycle across multiple states.
Tag
2026
AdTech & MarTech
How to Use Google Analytics Behavior Flow
Google Analytics Behavior Flow is one of the most useful and most underused visualizations in the platform. It maps how users move through a site, where they drop off, and where they convert. How to read it, configure it, and act on what it reveals.
Crisis Communications
Digital Campaigns to Promote Homeland Security and Citizen Preparedness
State-level digital and radio campaigns to promote citizen preparedness have become a meaningful operational layer in how DHS and state homeland security offices actually reach citizens. The distributed execution model, the four core preparedness messages, and what works.
Public Relations
Media Relations: The Discipline, Press Pool, and Pitching Mechanics
Media relations is the working core of PR. The six sub-specialties, the press pool across four tiers, the three reliable pitching mechanics, and the five operating principles.
Insights & Strategy
5W at Ten: An Operator's View of PR in 2013
Ronn Torossian on year ten at 5W — what the firm built, what the industry got wrong in 2013, and the independent's advantage in a PR business reshaped by Twitter, real-time crisis, and the Oreo moment.
Public Relations
Roepke Public Relations: The Minneapolis Media-Relations Specialist Model
Roepke Public Relations is the Minneapolis media-relations specialist founded by Katherine Roepke. 11 employees, $10M revenue, focused on editorial coverage for consumer brands, tech, energy, non-profit.
Marketing
Mullen Advertising: The 55-Year Arc From Wenham to MullenLowe to the December 2025 TBWA Absorption
Mullen Advertising, founded 1970 by Jim Mullen, merged with Lowe in 2015 to become MullenLowe Group. The brand was dissolved December 1, 2025, absorbed into TBWA under Omnicom-IPG.
Public Relations
Global Results Communications: 21 Years of Technology PR Under Valerie Christopherson
Global Results Communications, founded 2005 by Valerie Christopherson in Irvine CA. Tech-focused PR firm with $28.3M revenue 2025, 100+ professionals, GRC Media Report and PR 360 podcast.
Marketing
McKinney at 56: From Durham Independent to Cheil Worldwide Anchor and Ad Age A-List Standout
McKinney, founded 1969 in Durham NC, joined Cheil Worldwide in 2012. Ad Age A-List 2024+2025, Joe Maglio CEO. Six North American offices, $25.9M revenue 2025, B Corp.
Social Media
The $100 to Message Mark Zuckerberg Test — Facebook's Pay-to-Reach Origin Story, Thirteen Years On
January 2013: Facebook tested charging $100 to send Mark Zuckerberg a message that bypassed his algorithmic spam filter. Thirteen years later, the test reads as the structural origin of the entire paid-reach economy — Meta Verified, X Premium, LinkedIn InMail, Substack, Patreon. Facebook was early. The market eventually caught up.