Email marketing was supposed to die. It didn't. Why the inbox is the highest-ROI owned channel in 2026 — and the five disciplines that separate brands compounding from brands broadcasting.
IBM has launched a new advertising campaign targeting chief marketing officers — the underlying strategic read about who the next decade of enterprise technology buyers will actually be, the Gartner research backing the campaign, and what the broader corporate communications category should be taking from the case.
NASA Social is the most influential government communications experiment of the past two decades. Launched as NASA Tweetup in 2009, renamed in 2012, the program inverted the federal communications model. How it worked, how SpaceX adapted it, and what other federal agencies have tried.
The canonical Everything-PR hub for Yahoo. The platform that peaked at $125B, passed on Google and Facebook, rejected Microsoft's $44.6B, and became the case file on what doesn't win at platform scale.
US digital ad spend hit $413B in 2026. Retail media $69B, CTV $38B, social $227B globally. The structural shift — and where AI visibility now fits in the budget.
Foursquare for Business is the free marketing program covering check-in Specials, Mayor status, and claimed venue pages. What it does, what it doesn't, and the early case studies worth studying.
Social media policies in 2026: HIPAA, FINRA Rule 2210, SEC Marketing Rule, MiCA, and the FTC Endorsement Guides. What healthcare, financial services, and crypto must lock down.
Baroness Ashton, the world's highest paid female politician, spends £8.5 million on propaganda, hiring an outside PR firm to illustrate the role of the EU as a global actor in peace building. The move is criticized because she already has two spokesmen, a full time media adviser and a strategic communications director, plus the free use of the European Commission's 909-strong communications staff.
Twitter suspended UberTwitter, twidroyd, and UberCurrent today — the three UberMedia-owned clients that together move roughly 2% of Twitter's traffic. UberMedia has agreed to Twitter's demands and will rebrand UberTwitter as UberSocial. Read as branding dispute the story is minor. Read as platform strategy it is the opening shot in something larger.
UBS's 44-page dress code went viral in 2010. In March 2023 UBS acquired Credit Suisse for $3.25B. The 15-year arc to becoming the world's largest wealth manager with $5.7T AUM.