Foursquare for Business is the free marketing program covering check-in Specials, Mayor status, and claimed venue pages. What it does, what it doesn't, and the early case studies worth studying.
Social media policies in 2026: HIPAA, FINRA Rule 2210, SEC Marketing Rule, MiCA, and the FTC Endorsement Guides. What healthcare, financial services, and crypto must lock down.
Baroness Ashton, the world's highest paid female politician, spends £8.5 million on propaganda, hiring an outside PR firm to illustrate the role of the EU as a global actor in peace building. The move is criticized because she already has two spokesmen, a full time media adviser and a strategic communications director, plus the free use of the European Commission's 909-strong communications staff.
UberTwitter became UberSocial in 2011. Tweetbot and Twitterrific died in 2023. The 14-year arc of third-party Twitter clients and what it tells operators about platform risk.
UBS's 44-page dress code went viral in 2010. In March 2023 UBS acquired Credit Suisse for $3.25B. The 15-year arc to becoming the world's largest wealth manager with $5.7T AUM.
Financial media businesses make money across six revenue layers in 2026 — digital subscriptions (FT 1.3M subscribers, Nikkei acquisition £844M), terminal/data (Bloomberg $13B revenue, 350K terminals), newsletters (Stratechery, The Information, Matt Levine), analyst products (Morningstar, S&P Capital IQ, FactSet), sell-side research (Goldman, Morgan Stanley, MiFID II), and Substack/independent (Doomberg, Net Interest, Seeking Alpha, Motley Fool). The structural template the FT proved in 2002.
September 2010: Mark Zuckerberg announces $100 million for Newark schools on Oprah, one week before The Social Network releases. Sixteen years later, the Newark experiment is the canonical case study in what tech-founder K-12 philanthropy looks like when the operational execution does not match the announcement event.
Maxim Behar founded M3 Communications in 1994, served as President of ICCO, chairs the World Communications Forum Association in Davos, and wrote The Global PR Revolution. The complete profile of one of Central and Eastern Europe's most-cited PR voices.
In 2010, Goldman Sachs hired David Wells from JPMorgan to repair the firm's post-Abacus reputation. Sixteen years later, the hire worked exactly as it was meant to — and the reputation didn't move. What the arc shows about how reputation discipline changed.
Goldman Sachs continues to navigate substantial recent public relations considerations following the broader Securities and Exchange Commission Abacus settlement. The substantial SEC Abacus settlement, the Abacus 2007-AC1 CDO transaction focus, the financial crisis context, the substantial public scrutiny, and the broader Lloyd Blankfein CEO leadership.