DHS is the only federal agency whose threat surface and communications surface are the same surface. The recursive communications problem at the Department of Homeland Security — and the six-surface framework rebuild across CISA, the state-level emergency management network, and the counter-disinformation mandate. Inside EPR's Federal Agency Communications cluster.
EPR's Citation Share study on the U.S. Army across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews — 25 buyer-aligned prompts, 5 engines. The Army built the largest military recruiting machine in America. The AI engines prefer someone else. Marines win brand queries. Space Force and Air Force own technology queries. The Army's recruiting challenge is now a retrieval challenge.
Pizza is becoming a two-speed market. Scale operators with dominant data and delivery are gaining share. Regional authorities with strong local identity are growing. The middle tier — Pizza Hut — is closing 250 stores in 2026 and exploring a sale.
Every major religious institution is one investigation away from a reputation event. The six layers of trust infrastructure that determine how AI engines describe your tradition — built before the crisis, not after.
Sephora, Ulta, and Amazon product pages are functioning as retrieval anchors inside AI beauty answers. Brands without retailer review depth face a measurable Citation Share ceiling — even with premium positioning and strong editorial.
Dermatologist references appear in the cited source stack for the majority of skincare AI answers. Why the derm authority layer is the largest under-appreciated driver of beauty Citation Share — and how it works.
r/SkincareAddiction and r/MakeupAddiction are cited in AI beauty answers more frequently than most beauty trade publications. Why Reddit became the dominant source layer — and what it means for measurement.
Drunk Elephant ranks third in the 2026 Beauty Citation Share Index — but the trajectory matters as much as the score. A look at what happens when a DTC darling's citation graph meets scale, acquisition, and category maturity.
A 2026 ranking of 25 beauty brands by how often they appear, and how favorably their source ecosystem is cited, inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews answers. CeraVe leads.
Communications playbook for deepfake threats — authentication chains, detection vendors, legal pre-positioning, response templates. Build it before the incident, not during.