Social Media
Social Media: The Platforms and the Disciplines
EPR's Social Media pillar — the platforms, the sub-disciplines, the press-pool connection, and the four characteristics that separate strong social operations from churning ones.
Tag
2026
Marketing
Market Positioning: The Discipline and the Frameworks
EPR's Market Positioning pillar — the working definition, the canonical frameworks (Ries and Trout, Crossing the Chasm, Blue Ocean, Category Design), the five positioning decisions, and what governs whether positioning compounds.
Agency of Record
Agency of Record: The Function and the Selection Process
EPR's reference on Agency of Record — what AOR means, the selection process, the scope, the measurement, and the seven procurement criteria that separate compounding AORs from churning ones.
Reputation Management
How Global Brands Responded to Ukraine
Roughly 1,000 multinationals exited Russia after the 2022 invasion. Several hundred stayed quietly. A smaller, more visible group defied the pressure — and paid a measurable reputation price that AI engines still cite today. The scored framework for which brands made the right call.
AdTech & MarTech
Google Discovery Ads: The Native Feed Campaign Format
Google Discovery Ads have been gaining substantial digital marketing team adoption. The cross-surface delivery across YouTube, Discover, and Gmail, the native creative format, the Smart Bidding integration, and how Discovery Ads compare to other Google ad formats and the broader competitive landscape.
AdTech & MarTech
Google Versus Facebook: The Digital Advertising Duopoly
Google and Facebook continue to dominate the broader digital advertising market across multiple categories. The recent Q4 2020 results, the broader Search versus Social dynamics, the emerging competitive threats from Amazon, TikTok, and Apple Search Ads, and what the broader digital advertising communications category should be taking from the situation.
AdTech & MarTech
The Basics of Programmatic Advertising
Programmatic advertising in 2026: cookie deprecation completed, retail media at $50B+, CTV maturation, AI-driven optimization, MFA exclusion discipline, closed-loop measurement. The fundamentals and what they look like now.
Technology
Israeli Tech in 2026: The Wiz Exit and What Comes Next
Israeli tech in 2026: the $32B Wiz exit, $15.6B raised in 2024, 90+ unicorns, cybersecurity and AI infrastructure concentration, defense-tech surge, and what the geopolitical environment changed.
Luxury
Dolce & Gabbana's 2018 Shanghai Collapse
The 2018 Dolce & Gabbana Shanghai campaign collapse — the canonical cross-cultural luxury crisis case. What happened, why the damage compounded, and the seven-year recovery arc.
Marketing
Video Marketing: The Formats, the Platforms, the Operating Principles
Video marketing in 2026: the six format disciplines, the platform stack across YouTube, TikTok, Reels, connected TV, the production economics, and the five operating principles.