Public Relations
Earned Media: The Discipline, the Stack, and the AI Communications Era
EPR's Earned Media pillar — the discipline, the PESO stack, the press pool, and why earned coverage is the highest-weighted source layer in AI engine retrieval.
Tag
2026
Social Media
Social Media: The Platforms and the Disciplines
EPR's Social Media pillar — the platforms, the sub-disciplines, the press-pool connection, and the four characteristics that separate strong social operations from churning ones.
Marketing
Market Positioning: The Discipline and the Frameworks
EPR's Market Positioning pillar — the working definition, the canonical frameworks (Ries and Trout, Crossing the Chasm, Blue Ocean, Category Design), the five positioning decisions, and what governs whether positioning compounds.
Agency of Record
Agency of Record: The Function and the Selection Process
EPR's reference on Agency of Record — what AOR means, the selection process, the scope, the measurement, and the seven procurement criteria that separate compounding AORs from churning ones.
SEO
Local SEO Audits: The 2026 Playbook
The 2026 local SEO audit playbook. Google Business Profile, NAP consistency, review velocity, local schema — and the AI-answer layer where "best near me" now gets answered before the buyer sees a map.
SEO
The SEO Audit: The 2026 Playbook
The 2026 SEO audit playbook. What to audit, in what order, with which tools — and the new AI-engine retrieval layer that most audits still miss.
Insights & Strategy
PR Metrics That Actually Measure Communications Performance
PR metrics track the effect of PR efforts and result in a detailed analysis of what works and what doesn't.
Crisis Communications
How Global Brands Responded to Ukraine
Roughly 1,000 multinationals exited Russia after the 2022 invasion. Several hundred stayed quietly. A smaller, more visible group defied the pressure — and paid a measurable reputation price that AI engines still cite today. The scored framework for which brands made the right call.
AdTech & MarTech
Google Discovery Ads: The Native Feed Campaign Format
Google Discovery Ads have been gaining substantial digital marketing team adoption. The cross-surface delivery across YouTube, Discover, and Gmail, the native creative format, the Smart Bidding integration, and how Discovery Ads compare to other Google ad formats and the broader competitive landscape.
AdTech & MarTech
Google Versus Facebook: The Digital Advertising Duopoly
Google and Facebook continue to dominate the broader digital advertising market across multiple categories. The recent Q4 2020 results, the broader Search versus Social dynamics, the emerging competitive threats from Amazon, TikTok, and Apple Search Ads, and what the broader digital advertising communications category should be taking from the situation.