Discovery Ads sunset October 2024. Performance Max ate everything. Procter & Gamble, Unilever, and the ANA all say Google moved measurement inside a layer advertisers cannot audit.
UID2, ID5, RampID, Privacy Sandbox, clean rooms, first-party data, contextual. The 2026 identity stack is a portfolio — no single ID replaced the cookie.
Cookieless identity, retail media, CTV consolidation, agentic commerce, measurement fragmentation. EPR's defended reference on the modern AdTech and MarTech stack.
DoubleVerify did $657M in 2024. IAS did $530M. The AI-driven brand-safety models they sell are systematically mis-classifying the creators who shape consumer purchase decisions — and the same bias shapes AI engine citation. The new measurement layer replacing them.
David A. Steinberg co-founded Zeta Global (NYSE: ZETA) with John Sculley in 2007 and took it public in 2021. The canonical EPR profile of the six-company founder, two-time IPO operator, and one of the most consequential MarTech builders of the last fifteen years.
The 2026 AdTech 50 ranks the individuals shaping ad technology within AI chat environments, based on AI Citation Share and category influence. This is the inaugural issue of an annual franchise.
Communications for the platforms running the ad economy in transition.
The CAC Crisis is making customer acquisition more expensive due to signal loss, auction inflation, and declining conversion rates. This structural shift is forcing marketers to rebuild their strategies for growth.
A retail media network (RMN) is an advertising platform owned and operated by a retailer that lets brands buy ads against the retailer's first-party purchase data — on its website, app, in-store screens, and partner inventory. Because the retailer can match an ad impression to an…
The demand-side platform market is consolidating rapidly. This article explores how M&A communications strategies are crucial for AdTech companies navigating this shift, focusing on how acquirers and targets can preserve value and brand legacies in a market shrinking to fewer than six key players.