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Symphony Advanced Media (SAM), has incorporated the impact of traditional advertising such as print, television, radio and outdoor on social media activity surrounding a brand for enhanced media performance analysis.
Tablets are indeed the latest trend of the moment – along with smartphones – and it seems that publishers are finding ways to monetize their editions available on these gadgets. To open up the way for ad revenues for tablet edition, a link in an article published by Better Homes and Gardens will cost 1,500 US dollars.
4,000 packaged-goods commercials from 2006 through 2011 were analyzed in a recent study by Nielsen and the conclusions are, perhaps, surprising: ads about value work best even during recession. Also, regardless of the period,...
Google, AOL, Facebook, Twitter and the IAB formed a partnership aimed at fighting bad ads on the Internet. StopBadware, a nonprofit organization launched in 2006, announced the launch of the Ads Integrity Alliance created to fight bad ads and maintain trust in the online advertising ecosystem.
People that are exposed to paid content and ads on Facebook are more likely to buy products from the brand doing the advertising, according to a new study released today. ComScore’s “The Power of Like 2” research report goes to show that social media advertising is useful in achieving marketing objectives like reach, brand resonance, and ultimately sales.
Sometimes simple and basic strategies are all you need as Runner’s World’s recent extraordinary Twitter success has proven. Without buying any ads, they managed to increase their follower base by 100,000 followers over 100 days.
The bulk of this year’s online ad spending in the US will go to fuel only a few ad formats, mainly search, banners and video. eMarketer.com forecasts these three types of ads will also claim 80% of budgets throughout 2016.
Marketers should be keeping a close eye on the rising sales of smartphones as a sign that mobile phone marketing is going to be taking over online marketing as the main way advertisers reach the masses.
Medialets Private Marketplace is a fully transparent buying platform that lets advertisers directly plan, buy, execute and measure brand advertising on the world’s top publishers’ mobile properties.
A recent study by Market Authority, Inc found that nearly 6 out of 10 SmartPhone owners look for a business without knowing the specific name; and that they look for businesses by categories, or niches, more than 55% of the time.
