People that are exposed to paid content and ads on Facebook are more likely to buy products from the brand doing the advertising, according to a new study released today. ComScore’s "The Power of Like 2" research report goes to show that social media advertising is useful in achieving marketing objectives like reach, brand resonance, and ultimately sales.
Sometimes simple and basic strategies are all you need as Runner's World’s recent extraordinary Twitter success has proven. Without buying any ads, they managed to increase their follower base by 100,000 followers over 100 days.
The bulk of this year's online ad spending in the US will go to fuel only a few ad formats, mainly search, banners and video. eMarketer.com forecasts these three types of ads will also claim 80% of budgets throughout 2016.
Marketers should be keeping a close eye on the rising sales of smartphones as a sign that mobile phone marketing is going to be taking over online marketing as the main way advertisers reach the masses.
Medialets Private Marketplace is a fully transparent buying platform that lets advertisers directly plan, buy, execute and measure brand advertising on the world’s top publishers’ mobile properties.
A recent study by Market Authority, Inc found that nearly 6 out of 10 SmartPhone owners look for a business without knowing the specific name; and that they look for businesses by categories, or niches, more than 55% of the time.
Acento Advertising has recently employed communications veteran & channel alignment specialist, Donnie Broxson, as Vice President of Client Services.
Cablevision Systems Corp has just announced a first in interactive and advanced television advertising, the completion of the first run of simultaneous delivery of multiple ads from different brands sharing a single 30 second unit. The five ads included in this addressable advertising campaign have been serve to about 3 million households in the New York Metropolitan area and were all for brands represented by GroupM.
TV advertising is still a powerful money maker in Germany as its sales impact and success factors have not declined in recent years. This is the conclusion of a recent survey by GfK Marktforschung that analyzed over 160 TV advertising campaigns for consumer goods and their ability to convert into sales
Delta Air Lines rejected a ScotteVest add for a 26-pocket jacket titled: The Most Stylish Way to Beat the System. The reason was that the jacket ad stated that travelers wearing it could “avoid extra baggage fees” as the jacket could carry most of the items usually kept in a bag.