Donnie Broxson Joins Acento Advertising as VP of Client Services
Acento Advertising has recently employed communications veteran & channel alignment specialist, Donnie Broxson, as Vice President of Client Services.
Tagged: advertisement
The Future of TV Advertising Is Interactive
Cablevision Systems Corp has just announced a first in interactive and advanced television advertising, the completion of the first run of simultaneous delivery of multiple ads from different brands sharing a single 30 second unit. The five ads included in this addressable advertising campaign have been serve to about 3 million households in the New York Metropolitan area and were all for brands represented by GroupM.
Survey: TV advertising, a steady sales driver in Germany
TV advertising is still a powerful money maker in Germany as its sales impact and success factors have not declined in recent years. This is the conclusion of a recent survey by GfK Marktforschung that analyzed over 160 TV advertising campaigns for consumer goods and their ability to convert into sales
Delta Sky Magazine’s PR Goof Goes Around the World With a Lot of Baggage
Delta Air Lines rejected a ScotteVest add for a 26-pocket jacket titled: The Most Stylish Way to Beat the System. The reason was that the jacket ad stated that travelers wearing it could “avoid extra baggage fees” as the jacket could carry most of the items usually kept in a bag.
Advertising Age Lists the 30 Best Places to Work in Marketing and Media
Advertising Age has released ’30 Best Places to Work in Marketing & Media’, a list acknowledging those employers in the marketing, media and advertising industry that have created working environments in 2010, where people love to work and are encouraged to contribute their best and brightest ideas.
Streaming Video Advertising Coming to Marriott Hotels
New closed circuit vide streaming system Web TV-guide has been deployed into five Marriott Hotels by Ad Systems and Superior Broadband. It will allow advertisers to reach over 70000 travelers per month.
Ad Age and Creativity Small Agency Conference
Ad Age and Creativity will deliver a first of its kind conference for small and mid-sized agencies to gather and discuss the unique challenges faced by this market.
Poor Customer Experiences Make Clients Switch to Other Providers
A new study from Satmetrix, released today, shows that companies are wasting billions on attracting new customers through advertising whilst delivering a poor customer experience that has forced over 10 million consumers to switch suppliers in the last six months alone.
Safety and Creativity in Advertising
Creativity just naturally goes with advertising, right? Well, not necessarily. Many advertisers rely on tired formulas that do little more than bore the viewer (or reader, or listener).
GMC Granite Abandons TV Ads All Together
General Motors is a car company, no doubt. And like many other major car companies, things could be better. Having taken advantage of the down-turned economy and government bail outs, car companies such as...
