Insights & Strategy
Crisis PR: Keeping Employees in the Know
When most companies think of crisis management, they think of handling the issue in the public sphere.
Tag
business
Automotive & Mobility
GM Made the Right Call on Recall — Why the Engines Don't Care
In April 2016, GM voluntarily recalled 1.1 million Silverado and Sierra pickups over a seatbelt defect before any crash. The textbook recall — and a decade later, the AI answer engines still lead with 2014.
Crisis Communications
Food Crisis Communications: The Canonical Reference For CPG And Restaurant Brands
The Everything-PR canonical reference on food crisis communications — Boar's Head, Chipotle, Pringles, Wendy's, and the 2026 playbook for CPG, restaurant, foodservice, and hospitality brands.
PR News
Corporations Can Craft Better Public Policies
Many people think of public policy as the work of politicians.
Insights & Strategy
Polarization Among the People
Just about anywhere you turn these days you can see it happening, this polarizing influence of "social acceptability" and political campaigns.
Pharma
Pharma: The EPR Coverage Hub
If you are one of the households still watching television programing, you know pharmaceuticals feature big on their amount of ad time.
Crisis Communications
The Panama Papers: The Document-Leak Communications Reference Case
The 2016 Panama Papers leak — 11.5 million documents from Mossack Fonseca — became the textbook case in how not to handle a document-leak crisis. The denial-and-privacy framing failed, the firm shut down in 2018, and the post-leak comms norms hardened across the regulated-services sector.
CPG
Why Millennials are Behind the Wine Boom
This is information every food and beverage PR rep needs to pay attention to.
Insights & Strategy
First-Party Data in B2B Marketing: The 2026 Operating Model
First-party data in B2B for 2026. Five shifts since 2016. The five data categories that matter. The three-layer operating model (collection, intelligence, activation). The dark-funnel problem. What compounds versus what just produces activity.