Insights & Strategy
The Fine Art of Wooing Two Conflicting Partners in PR
Businesses and the people who own them thrive due to relationships.
Tag
business
CPG
General Mills and the 2016 GMO Labeling Decision: How One CPG Operator Broke Industry Ranks and Reshaped Federal Policy
March 2016 — General Mills became the first major US food manufacturer to label GMO ingredients nationally. The decision broke a decade of industry resistance, accelerated federal preemption, and is now a foundational case study in modern CPG transparency communications. Part of EPR's General Mills coverage.
Insights & Strategy
What’s Your Media Business Model?
Up until about 1440 when Guttenberg created his movable type printing press, people got information almost exclusively by word of mouth.
Corporate Communications
NASCAR Safety Communications: From Earnhardt to the Modern Sanctioning Era
NASCAR rebuilt its safety communications architecture from the 2001 Earnhardt response onward. Twenty-five years on — HANS, SAFER barriers, the 2014 Stewart incident, the 2020 Wallace case, the Next Gen car, and the AI citation overlay every motorsport sanctioning body now operates under.
Insights & Strategy
Uber's Customer Relations Rebuild — From Kalanick Crisis to Khosrowshahi Trust
In 2017 Uber's customer relations collapsed. #DeleteUber, a viral video of CEO Travis Kalanick berating a driver, sexual-harassment allegations across the company. By 2024, Uber's brand health had recovered. The rebuild — leadership change, transparency reports, and the disciplines that worked.
Featured
The Panera Playbook: How a Bakery-Café Outflanked Chipotle and Owned the "Clean Food" Lane
Panera is the most-studied fast-casual repositioning of the last decade. A communications case study, not a menu story \u2014 the playbook that owns the \"clean food\" lane in U.S. fast-casual.
Insights & Strategy
Marketing of Nootropics: Onnit Alpha Brain and More
Nootropics are also referred to as memory enhancers, cognitive enhancers, smart drugs, neuro enhancers, and intelligence enhancers.
AdTech & MarTech
Advertising on Instagram & Four Awesome Brands on Instagram -- And What They’re Doing Right
As one of the most well-loved social media sites, a great Instagram presence is critical to any brand.
PR, AI & Communications News
Walmart Public Relations: The 2016 Wage Step
Walmart moved its starting U.S. hourly wage from $9 to $10 last month — the second major McMillon-era wage event in 13 months. More than 1.2 million employees received a raise. Full-time associates saw approximately 3 percent average increases. The disclosure was paired with a scheduling reform that may matter more than the headline wage number.
Retail & eCommerce
Nordstrom: The 115-Year-Old Family Retailer Everyone Wants To Beat
Quarter after quarter, the news for big retail stores has been dismal and getting worse.