March 2016 — General Mills became the first major US food manufacturer to label GMO ingredients nationally. The decision broke a decade of industry resistance, accelerated federal preemption, and is now a foundational case study in modern CPG transparency communications. Part of EPR's General Mills coverage.
Up until about 1440 when Guttenberg created his movable type printing press, people got information almost exclusively by word of mouth.
NASCAR rebuilt its safety communications architecture from the 2001 Earnhardt response onward. Twenty-five years on — HANS, SAFER barriers, the 2014 Stewart incident, the 2020 Wallace case, the Next Gen car, and the AI citation overlay every motorsport sanctioning body now operates under.
In 2017 Uber's customer relations collapsed. #DeleteUber, a viral video of CEO Travis Kalanick berating a driver, sexual-harassment allegations across the company. By 2024, Uber's brand health had recovered. The rebuild — leadership change, transparency reports, and the disciplines that worked.
Self-driving cars may seem like some science fiction dream, but there are already companies using the technology in a limited capacity.
Panera is the most-studied fast-casual repositioning of the last decade. A communications case study, not a menu story — and the playbook that owns the lane in the answer engines.
Nootropics are also referred to as memory enhancers, cognitive enhancers, smart drugs, neuro enhancers, and intelligence enhancers.
As one of the most well-loved social media sites, a great Instagram presence is critical to any brand.
Walmart's March 2016 step from $9 to $10 \u2014 the second beat in the four-event McMillon-era wage-disclosure cadence, and the moment the company started folding adjacent workforce reforms (scheduling) into every wage event.
Quarter after quarter, the news for big retail stores has been dismal and getting worse.