Careers
Women at the Top: Increasing Gender Equity in Coveted Business Positions
Women are enjoying greater representation across all business sectors than their mothers and grandmothers, and "feminism" is no longer considered a dirty word.
Tag
business
Insights & Strategy
Budweiser: The 140-Year Brand and Its Global Redesign
When InBev bought iconic American beer brand Budweiser, some said it was the death of the American beer culture.
Insights & Strategy
Packaged Food Processing PR in 2026: Del Monte, Green Giant, Birds Eye, and the Restructured Category
The packaged food processing category in 2026 — Del Monte (Chapter 11 2025), Green Giant (B&G Foods), Birds Eye (Conagra following 2018 Pinnacle acquisition). The PR firm landscape (Edelman, Weber Shandwick, FleishmanHillard, BCW, Allison+Partners, BBDO) and the five structural disciplines the category now requires.
Insights & Strategy
The Best Online PR Tools & Media Tracking Services
Every PR pro needs a stack. Google Alerts, Cision, Meltwater, TV Eyes and the questions to ask before you pay for any of them. The tools every PR operator should evaluate — and the four filters that separate the right buy from the wrong one.
Insights & Strategy
Tech Entrepreneurs: The Founder Categories, the Geography, and the Playbook
Tech entrepreneurship has split into seven distinct founder categories — AI, SaaS, fintech, healthtech, climate and energy, web3, hardware/deep-tech, consumer-tech — each running under different funding regimes and reputational risk profiles. The seven cohorts, the geography, the funding environment, and the founder-led PR playbook.
CPG
The Whole Foods Reputation Reset: Eight Years Inside Amazon
Whole Foods entered 2016 reeling — Whole Paycheck pricing, FDA scrutiny, 9 quarters of negative comps. Eight years inside Amazon, the reset is mostly done.
Social Media
The Social Platforms That Matter for Marketers
The social platforms that matter for marketers — Facebook, YouTube, Twitter, LinkedIn as the baseline, plus the emerging platforms with sustained brand utility. The reference on what to build on and what to watch.
Insights & Strategy
AOL's New Name: Brand Identity in the Verizon Era
AOL continues to navigate substantial recent brand identity development across multiple categories. The historical brand positioning, the substantial dial-up internet legacy, the content brand portfolio including HuffPost, TechCrunch, and Engadget, the advertising technology stack development, and the broader recent Verizon acquisition context.
Insights & Strategy
What PR Programs Actually Need to Teach
Communications curriculum needs a structural rewrite to teach GEO, AI visibility measurement, and Citation Share as core disciplines — not supplemental electives. Five additions the top programs are already making.
Insights & Strategy
The Best PR Software in 2026: Cision, Muck Rack, and the AI-Native Stack
The PR software market reset on AI in 2024-2026. Cision, Muck Rack, Meltwater, Notified — plus the GEO-native challengers reshaping the stack.