Careers
Women at the Top: Increasing Gender Equity in Coveted Business Positions
Women are enjoying greater representation across all business sectors than their mothers and grandmothers, and "feminism" is no longer considered a dirty word.
Tag
business
Insights & Strategy
North and West Texas Utilities PR Struggles
Oncor, a utility company in Texas serving approximately 3 million homes and businesses is in the middle of a takeover bid by the company owned by the Ray L.
Insights & Strategy
This Bud's All New
When InBev bought iconic American beer brand Budweiser, some said it was the death of the American beer culture.
Insights & Strategy
Food Processing Companies and The PR Companies that Represent Them
Three food processing companies competing on a global scale are Del Monte, Green Giant, and Birds Eye Foods.
Insights & Strategy
The Best Online PR Tools & Media Tracking Services
The Internet offers countless tools claiming to help public relations pros connect with consumers, decision makers, press, and wire services.
Insights & Strategy
The SaaS Founder Stack in the Answer-Engine Era
SaaS founders in 2026 publish for two audiences — the buyer reading the website and the AI engine deciding whether to name the company. The second is harder to design for, and it shapes pipeline.
CPG
The Whole Foods Reputation Reset: Eight Years Inside Amazon
Whole Foods entered 2016 reeling — Whole Paycheck pricing, FDA scrutiny, 9 quarters of negative comps. Eight years inside Amazon, the reset is mostly done.
Social Media
The 2026 Reference on Net-New Social Platforms (and the AI Engine Layer Above Them)
The 2026 reference on net-new social platforms — Threads, Bluesky, Substack, Discord, Reddit, Lemon8, Pinterest, Twitch — plus the AI-engine answer layer that now sits above every social surface.
Insights & Strategy
AOL, Yahoo, Verizon: The Rebrands That Couldn't Save the Business
Verizon paid $8.9B for AOL and Yahoo, wrote down $4.6B, sold the combined business to Apollo for $5B. Four name changes in six years. None worked.
Higher Education Communications
What PR Programs Actually Need to Teach in 2026
In today's digital world the lines between facts, entertainment, public image, vocation, and recreation are growing ever blurrier.