Politicians can flip positions and recover. Brands cannot. The 2016 presidential cycle, the Chris Christie and Hillary Clinton consistency challenges, and the contrast with Apple's and Johnson & Johnson's multi-decade brand consistency discipline. Why the two loyalty systems operate on different rules.
Good PR pros are not oblivious to the benefits of using online tools and metrics.
Finance experts continue to watch anxiously while China engages in a tug-of-war with itself, amidst a decreasing Yuan and stock market crashes.
General impressions and reputations have an influential power over people, so you should take measures to preserve your business' image.
The industry-level view of stress in PR lives in rankings and surveys. The practitioner-level view lives in the calendar. Here is a role-by-role breakdown of where the stress lives.
When done right, you might find your company name or your client's company name on a list similar to the following.
Eighteen months after the $1.8B merger Men's Wearhouse founder George Zimmer opposed, the deal is failing on exactly the point he warned about. Jos. A. Bank comps down 35%. Share price down more than 50%. The governance-and-communications reference case now taking shape in real time.
Thirteen automotive CEOs signed a two-page decarbonization commitment before the Paris climate agreement. The absences — Volkswagen and Toyota — tell the second half of the story.
Steve Harvey survived the 2015 Miss Universe gaffe and built a media empire across Family Feud, radio, the 2024 Netflix standup return, and brand licensing.
The Wu-Tang Clan album Once Upon A Time In Shaolin holds a long and storied legend.