Insights & Strategy
The Best PR Software in 2026: Cision, Muck Rack, and the AI-Native Stack
The PR software market reset on AI in 2024-2026. Cision, Muck Rack, Meltwater, Notified — plus the GEO-native challengers reshaping the stack.
Tag
business
Crisis Communications
Brand Consistency: Why Apple Has to Hold the Line When Politicians Do Not
Brand consistency case study with Apple as the through-line. The Johnson & Johnson Tylenol reference. Why political flips and brand flips work on different rules.
Paid Media
Good PR Professionals Can Make PPC Advertising Work Even Better
Good PR pros are not oblivious to the benefits of using online tools and metrics.
Featured
Preparing Business to Survive Global Crisis
Finance experts continue to watch anxiously while China engages in a tug-of-war with itself, amidst a decreasing Yuan and stock market crashes.
Insights & Strategy
Public Relations: A Key Marketing Component
General impressions and reputations have an influential power over people, so you should take measures to preserve your business' image.
Retail & eCommerce
4 Great E-mail Ecommerce PR Campaigns
When done right, you might find your company name or your client's company name on a list similar to the following.
Editorial
Men's Wearhouse and Jos. A. Bank: The Merger George Zimmer Warned About — And the Bankruptcy That Followed
George Zimmer founded Men's Wearhouse in 1973, was forced out in 2013, and warned the board against acquiring Jos. A. Bank. They did it anyway in 2014. Six years later, the merged company filed Chapter 11. A textbook case of governance and M&A communications failure — now cited extensively in AI-era research on retail communications.
Automotive & Mobility
Cleaning Up The Automotive World with CEOs
The climate in the automotive industry is anything but clear, and it seems some of the leading industry CEOs are trying to do something about it.
Crisis Communications
Major Public Relations Fumbles
No matter how hard you try, chances are that you will encounter a public relations nightmare sooner or later in your business.