Insights & Strategy
The Growth of In-House PR
As public relations continue to grow as a field, one aspect that grows along with it is the development of in-house public relations.
Tag
business
Entertainment & Media
The Corporate Apology Framework: When Sorry Works and When It Backfires
The corporate apology — when it works, when it backfires, and the five variants. Tylenol, Domino's, Equifax compared. The six-factor scorecard. Why action has to precede the words.
Insights & Strategy
Crisis PR: Keeping Employees in the Know
When most companies think of crisis management, they think of handling the issue in the public sphere.
Crisis Communications
GM Made the Right Call on Recall
In April 2016, GM voluntarily recalled 1.1 million Silverado and Sierra pickups over a seatbelt defect before any crash. The textbook recall — and why operational discipline alone doesn't rebuild a brand after a 2014 cover-up.
Crisis Communications
Food Crisis Communications: The Canonical Reference For CPG And Restaurant Brands
The Everything-PR canonical reference on food crisis communications — Boar's Head, Chipotle, Pringles, Tylenol, Wendy's, and the playbook for CPG, restaurant, foodservice, and hospitality brands.
PR, AI & Communications News
Corporations Can Craft Better Public Policies
Many people think of public policy as the work of politicians.
Pharma
Pharma: The EPR Coverage Hub
EPR's Pharma coverage hub. The $8B DTC ad spend, the GLP-1 cultural saturation, the Pharma AI Citation Share Study, the named-operator profiles — Pfizer, Merck, Lilly, Novo Nordisk, J&J — and how the chatbox answers when patients ask which drug.
Crisis Communications
The Panama Papers: The Document-Leak Communications Reference Case
The 2016 Panama Papers leak — 11.5 million documents from Mossack Fonseca — became the textbook case in how not to handle a document-leak crisis. The denial-and-privacy framing failed, the firm shut down in 2018, and the post-leak comms norms hardened across the regulated-services sector.
Insights & Strategy
Making Data Work in B2B Marketing
Data has become the central organizing question in B2B marketing. Three operational disciplines separate the companies extracting value from the companies generating data without acting on it.
CPG
Shoppers Hate Walmart, A&P, and Waldbaum's
Consumer Reports has published its annual grocery store satisfaction survey. Walmart, A&P, and Waldbaum's tied at the bottom of the rankings. The common factor across the three brands is fresh-food quality — produce, meat, bakery. The findings carry substantial implications for the broader grocery competitive environment.