Brand rebuilding continues to operate as one of the more substantial recent corporate communications disciplines across multiple categories. The trust restoration emphasis, the communications discipline integration, the executive communications coordination, the customer reassurance development, the regulatory engagement coordination, and the broader acknowledgment, leadership renewal, and quantitative recovery considerations.
Airbnb's 2024 Icons launch turned its homepage into a public artifact of a new product category — the case study for why B2B and B2C companies redesign now.
Bringing you 30 ideas to create your own potentially viral content, ideas that will inspire you every day, and will help you fill your site with content that resonates with your audiences, and establishes you as a thought leader.
Budweiser PR from Adolphus Busch and the Clydesdales through Wassup, the 2008 InBev acquisition, the 2016 "America" rebrand, and the 2023 Bud Light rupture — the definitive case study.
At the end of their 100th birthday celebration, Oreo cookies have just reached Antarctica, thus making these sandwich cookies a product delivered to all of the seven continents. These 5,000 OREO cookies reached the milestone in a special moment: the 100th anniversary of human kind reaching the South Pole.
Kraft Foods' Oreo 'Daily Twist' campaign celebrating 100 years becomes a success and has everyone talking about cookies. The celebration of the centennial started in March with the "History" print campaign. The already famous online campaign debuted on June 25th with a bold move: a cookie that had a rainbow filling, thus celebrating the Gay Pride Month. Since then, there was the Shark Week Oreo, the Mars Rover Oreo, the Shin-Shin's newborn cub Oreo and even the Elvis dedicated Oreo.
Barnes & Noble was supposed to be dead by 2015. Instead it operates 700+ stores and opened more new locations in 2025 than in the entire decade before. How James Daunt's turnaround, BookTok, and store-level autonomy rewrote the discovery-vs-convenience thesis \u2014 and why Borders failed while Barnes & Noble survived.
EPR's reference on the Strauss-Kahn case — one of the most-studied institutional and personal crisis communications cases of the contemporary period. The IMF response, the Sofitel/Accor hospitality response, the French political consequences, the defense communications strategy, and the case's place in modern executive misconduct crisis communications.
The Netflix Qwikster crisis ran 23 days. Announced September 18, 2011. Killed October 10, 2011. 800,000 subscribers lost. Stock down 75 percent. The canonical case study in customer-led brand reversals — and the five transferable lessons that continue to define modern crisis-response discipline.
A state's reputation among corporate site-selection executives is not soft. It is a hard input into capital allocation decisions. The 2011 DCI survey case and the principles that separate the favorable states from the unfavorable ones.