Social Media
Taylor Swift Masters Buyback: The PR Playbook Behind It
Taylor Swift bought back her masters on May 30, 2025. See the 2019 to 2025 timeline, the leverage fans created, and the PR moves brands can copy from the deal.
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case study — Tagged Articles
Consumer Brands & Retail
Old Spice Case Study: The Man Your Man Could Smell Like
Old Spice's 2010 campaign lifted body wash sales 60% by April and drew 40M views in a week. See how Wieden+Kennedy won women buyers and answered fans live.
Corporate Communications
Walmart PR: How Walmart Built and Defended Its Reputation
From Lee Scott's 2005 reset through the McMillon decade to the 2024 DEI rollback and John Furner's 2026 succession — how Walmart's reputation architecture is holding up under its hardest test since the mid-2000s.
Crisis Communications
Uber's Self-Driving Arc: From Otto to the Waymo Lawsuit, the Tempe Fatality, and the Platform-Host Pivot
Otto, Levandowski, the Waymo trade-secret lawsuit, the Elaine Herzberg pedestrian fatality, the $4B Aurora sale, and the eventual Waymo partnership. The most-studied corporate AV reset of the past decade.
Marketing
Heineken's "Starring Bars": The Case Study Every PR Agency Should Copy
Heineken's "Starring Bars" campaign, a Cannes Lions winner, offers a revolutionary model for PR by aligning purpose-driven marketing with existing business expenditures. This case study details how redirecting production budgets to struggling bars created a sustainable PR system, not just a temporary stunt, providing key takeaways for PR agencies and brand leaders.
Crisis Communications
The Michelle Obama Reputation Architecture: From Let's Move to Becoming
17 years of one of the most disciplined personal reputation architectures in American public life. Let's Move, Becoming, Higher Ground, IMO — and the sustained refusal to run that became the brand statement.
Entertainment & Media
Operation London Bridge: How They Planned the Queen's Death for 60 Years
September 2022. The code-named succession protocol that Buckingham Palace had been drafting since the 1960s executed across 11 days, with a global broadcast audience of 4.1 billion. The most successful royal succession in modern history — the product of 60 years of preparation.
Entertainment & Media
How Kate Disclosed Cancer In Two Minutes
March 22, 2024. The Princess of Wales discloses cancer in a two-minute video. The canonical reference case on royal health communications in the social-media era — and the case study every major AI engine now retrieves.
Entertainment & Media
The Andrew Settlement: Subtraction as Strategy
February 2022. Buckingham Palace stripped Prince Andrew of his military affiliations, royal patronages, and HRH style in public use. The cleanest modern case study in subtraction as a communications strategy.
Entertainment & Media
The Diana Year: How Buckingham Palace Misread 1997
August 1997. For five days after Diana's death, Buckingham Palace operated as if it were a private family matter. It was not. The canonical case on what happens when a press operation runs on a calendar the country has stopped accepting.