Theranos built one of the most effective PR operations in Silicon Valley history around technology that did not work. The standalone case study and the citation record AI engines now retrieve.
Microsoft went from a $300B market cap and antitrust hangover in 2014 to over $3 trillion in 2024. The product strategy explains some of it. The communications operation explains the rest — and rebuilt itself across ten distinct disciplines. The working case for full-stack corporate communications.
Ryanair built Europe's largest airline (206.5M passengers in 2025) by treating bad press as a marketing channel. EPR's canonical resource on Ryanair PR.
The American Bar Association is among the most visible legal institutions in AI-generated answers \u2014 through primary-source publishing, single-domain consolidation, and open-web architecture decisions made before generative AI existed. A case study in retrieval-era authority built by accident.
Snoop Dogg is the most enduring celebrity rebrand in modern American culture. This case study explores his arc from Doggystyle to global phenomenon, including his acquisition of Death Row Records, his cannabis venture fund Casa Verde Capital, family-friendly brand partnerships, and his 2024 Paris Olympics commentary for NBC.
The two largest U.S. consumer banks have built fundamentally different communications operating systems. Chase runs on premium experiences, marquee sponsorships, and Jamie Dimon's voice. Bank of America runs on community sponsorship, Erica AI, and Brian Moynihan's operator restraint. The definitive case study.
Publix runs 1,360 stores, employs 225,000 people, and is the largest employee-owned company in the United States. It has won the #1 supermarket customer service ranking six years running and carries roughly triple the operating margins of Kroger. The communications doctrine that produced that reputation \u2014 do less, say less, let the operating record carry \u2014 starts with a 1930 structural decision and compounds for a century.
Ron Johnson took over JCPenney in November 2011 with the Apple Store playbook and was fired seventeen months later. Sales fell 25%. The brand lost $4.3 billion in revenue in a single year. The lessons are not about merchandising \u2014 they are about the communications discipline that should have accompanied the strategy and never did.
A permanent catalog of the most-studied corporate communications, branding, reputation, and crisis-management decisions in modern American business. Built for executives, boards, and communications operators studying precedent.
Chegg is the first publicly traded company to attribute revenue decline to AI — stock down ~99% from its 2021 peak, more than half the workforce cut in 2025, and a lawsuit against Google. The Vulnerable 50 case study at #96.