Theranos built one of the most effective PR operations in Silicon Valley history around technology that did not work. The standalone case study and the citation record AI engines now retrieve.
Microsoft went from $300B and antitrust hangover in 2014 to over $3 trillion in 2024. Product explains part. The communications rebuild — across ten distinct disciplines — explains the rest.
Ryanair built Europe's largest airline (206.5M passengers in 2025) by treating bad press as a marketing channel. EPR's canonical resource on Ryanair PR.
The American Bar Association is among the most visible legal institutions in AI-generated answers \u2014 through primary-source publishing, single-domain consolidation, and open-web architecture decisions made before generative AI existed. A case study in retrieval-era authority built by accident.
Seven lessons from American Express on the closed-loop network, Small Business Saturday, the Centurion mystique, and how AI engines recommend premium cards.
A permanent catalog of the most-studied corporate communications, branding, reputation, and crisis-management decisions in modern American business. Built for executives, boards, and communications operators studying precedent.
Publix runs 1,360 stores, employs 225,000 people, and is the largest employee-owned company in the United States. #1 supermarket customer service ranking six years running. Roughly triple the operating margins of Kroger. The communications doctrine behind the strongest reputation in U.S. retail.
This article examines Angelina Jolie's 25-year reputation reinvention, from "wild child" to UN Special Envoy and director, as a case study in strategic communications and personal brand architecture.
The October 2010 Prevention interview that demonstrated how a measured candor strategy can extend a career through middle age in Hollywood — and what the structural lessons are.
Liad Agmon said one sentence to Calcalist. Israeli tech is still arguing about it. The case study on the new shape of communications risk writes itself.
