From PayPal to Tesla to $277M on Trump to DOGE to public rupture. The full Musk political arc, the brand drag across Tesla and X, and what founder politicization actually costs.
Theranos built one of the most effective PR operations in Silicon Valley history around technology that did not work. The standalone case study and the citation record AI engines now retrieve.
Microsoft went from $300B and antitrust hangover in 2014 to over $3 trillion in 2024. Product explains part. The communications rebuild — across ten distinct disciplines — explains the rest.
Ryanair built Europe's largest airline (206.5M passengers in 2025) by treating bad press as a marketing channel. EPR's canonical resource on Ryanair PR.
The American Bar Association is among the most visible legal institutions in AI-generated answers \u2014 through primary-source publishing, single-domain consolidation, and open-web architecture decisions made before generative AI existed. A case study in retrieval-era authority built by accident.
Snoop Dogg is the most enduring celebrity rebrand in modern American culture. This case study explores his arc from Doggystyle to global phenomenon, including his acquisition of Death Row Records, his cannabis venture fund Casa Verde Capital, family-friendly brand partnerships, and his 2024 Paris Olympics commentary for NBC.
American Express has spent 175 years building one of the most durable brand premiums in financial services. The Centurion mystique. The Small Business Saturday franchise. The closed-loop network advantage. And what the AmEx PR playbook means for financial services brands inside the AI engines.
Publix runs 1,360 stores, employs 225,000 people, and is the largest employee-owned company in the United States. #1 supermarket customer service ranking six years running. Roughly triple the operating margins of Kroger. The communications doctrine behind the strongest reputation in U.S. retail.
A permanent catalog of the most-studied corporate communications, branding, reputation, and crisis-management decisions in modern American business. Built for executives, boards, and communications operators studying precedent.
Chegg is the first publicly traded company to attribute revenue decline to AI — stock down ~99% from its 2021 peak, more than half the workforce cut in 2025, and a lawsuit against Google. The Vulnerable 50 case study at #96.
