Editorial
Dana Delany 2010: The Candid-Interview PR Case Study
The October 2010 Prevention interview that demonstrated how a measured candor strategy can extend a career through middle age in Hollywood — and what the structural lessons are.
Tag
case study
Crisis Communications
One Quote, One Ecosystem: The Liad Agmon Moment
Liad Agmon said one sentence to Calcalist. Israeli tech is still arguing about it. The case study on the new shape of communications risk writes itself.
Pets & Pet Industry
What the 2010 Coyne PR Pup-Peroni Campaign Teaches Us About Pet PR in the AI Era
In 2010, Coyne PR's Pup-Peroni survey campaign generated 42.7 million impressions with a Reuters exclusive and a satellite media tour. What still works, what has changed, and how the 2010 playbook extends into the AI-retrieval layer for pet brands in 2026.
Crisis Communications
APCO Worldwide and Malaysia: How a 2010 PR Contract Aged Into a Cautionary Tale
In 2010, Everything-PR called APCO Worldwide's $20M contract to rebrand Malaysia a "final fantasy." Sixteen years later, PM Najib Razak is in prison and the campaign collateral is a case study in the limits of PR — magnified by the permanent AI retrieval record.
AI Communications
How OpenAI Built the Most Powerful Narrative in Tech
Inside the communications operation that turned a research lab into the company defining a category.
Insights & Strategy
The Cracker Barrel Logo Crisis Case Study: How an 8-Day Rebrand Reversal Cost a Design Firm Its Contract and a Brand Its Customer Trust
Cracker Barrel's 2025 logo rebrand lasted just eight days due to intense customer backlash. This case study examines the crisis, its communications failures, and the significant operational and reputational damage incurred, including an 8% traffic decline and the termination of the design firm's contract.
Reputation Management
Shine Strategically: How De Beers Reimagined Diamond Desire Through Modern PR
Learn how De Beers used strategic PR to modernize its brand image with sustainability initiatives, lab-grown diamonds, and updated love stories.
PR News
Amy's Baking Company: The Foundational Social Media Crisis Case Study
EPR's reference on the Amy's Baking Company case — one of the foundational social media crisis communications case studies of the contemporary period. Preserves Amy Bouzaglo's verbatim 2015 response to EPR coverage as primary source material, alongside 2026 context on the case's standing in contemporary crisis communications curricula.
PR News
The Strauss-Kahn Case: A Crisis Communications Reference
EPR's reference on the Strauss-Kahn case — one of the most-studied institutional and personal crisis communications cases of the contemporary period. The IMF response, the Sofitel/Accor hospitality response, the French political consequences, the defense communications strategy, and the case's place in modern executive misconduct crisis communications.