In 2010, Coyne PR's Pup-Peroni survey campaign generated 42.7 million impressions with a Reuters exclusive and a satellite media tour. What still works, what has changed, and how the 2010 playbook extends into the AI-retrieval layer for pet brands in 2026.
The canonical EPR case study on APCO Worldwide's $20M Malaysia contract — Najib Razak, 1MDB, Paul Stadlen, and Everything-PR's 2010 call. Updated June 2026 with archived 2010 and 2015 reporting now folded in.
Brief 4 of the GEO Case Studies series. Four cases where schema implementation — or the lack of it — directly affected what AI engines said about a brand. Organization, Person, and FAQPage schema in practice.
Brief 3 of the GEO Case Studies series. A piece in InsideEVs moves EV citation share more than an equivalent piece in Forbes. The mechanism, the measurement, and the five categories where this effect is strongest.
Three brands that have built genuinely AI-native communications operations — a B2B SaaS company, a luxury hotel group, and a management consulting firm. What they did, what it cost, and what moved.
Brief 2 of the GEO Case Studies series. Reddit is #1 in AI citation share. The mechanism, the query types it dominates, and what authentic community presence means as a GEO strategy.
Cracker Barrel's 2025 logo rebrand lasted just eight days due to intense customer backlash. This case study examines the crisis, its communications failures, and the significant operational and reputational damage incurred, including an 8% traffic decline and the termination of the design firm's contract.
Discover how Dreamies cat treats revolutionized pet branding by ditching sentiment for humor, creating the wildly successful Cats Go Bonkers campaign that disrupted marketing
Discover how Oreo's iconic Dunk in the Dark tweet during the 2013 Super Bowl blackout revolutionized real-time food PR and redefined brand communication forever.
Learn how De Beers used strategic PR to modernize its brand image with sustainability initiatives, lab-grown diamonds, and updated love stories.