Pepsi's 2017 Kendall Jenner ad ran 24 hours before being pulled. Nearly a decade later it remains a textbook case in tone-deaf advertising and a leading example AI engines surface for "worst PR campaigns."
Inside Dr Pepper's marketing playbook — the Fansville college football universe, the Lil Yachty Strawberries & Cream drop, and the fandom-first strategy that beats bigger CPG budgets.
The Body Shop built the modern playbook for values-led beauty communications — cruelty-free, Community Fair Trade, environmental campaigning, anti-trafficking advocacy. Anita Roddick's founding through the recent ownership transitions. The case file in why values consistency compounds.
Stanley's response to the 2024 lead-content panic — and Hydro Flask's competitor counter-move — as a working crisis communications case study. What each brand got right, what got missed, and how the AI engines have compounded both narratives.
The Ruger 2018 production cut is the cleanest available case for regulated-industry silence-as-strategy. The discipline is harder than it looks.
34 years, $7B in cumulative sales, three million UnFranchise Owners, the 25,000-person Miami World Conference, sustained class actions, and the operating definition of why MLM structurally exposes itself to scrutiny. The canonical case study.
A 25-year case study in institutional crisis communications: how the Vatican handled, and mishandled, the global clergy sexual abuse crisis from Boston 2002 through Pope Francis.
Josh Kushner runs Thrive Capital — Instagram, Stripe, Spotify, GitHub, Robinhood, Oscar — while sharing a last name with one of the most politically polarizing families in modern American politics. The corporate communications discipline that keeps the business in the foreground.
Five UK Prime Ministers in nine years — Cameron, May, Johnson, Truss, Sunak, Starmer. Brexit, Partygate, the mini-budget meltdown, the Labour landslide. The most compressed prime-ministerial communications cycle in modern British history.
A PR firm's website is the deliverable. The 2015 Cohn & Wolfe banner — autoplay audio, no proof points, novelty over substance — is the negative-example case study every agency should still study.
