Crisis Communications
How to Build Your Brand Back: The Boeing Case Study
Boeing's brand rebuild after the Alaska Flight 1282 door-plug crisis — the six-step playbook every company recovering from corporate failure should study.
Tag
case study
Marketing
Airbnb's Icons Homepage Rebuild: A B2C Case Study in Strategic Communications Design
Airbnb's 2024 Icons launch turned its homepage into a public artifact of a new product category — the case study for why B2B and B2C companies redesign now.
PR News
Viral Content: The Oreo Operating Model for Earned Distribution
Bringing you 30 ideas to create your own potentially viral content, ideas that will inspire you every day, and will help you fill your site with content that resonates with your audiences, and establishes you as a thought leader.
Corporate Communications
Budweiser PR: The Definitive Case Study
Budweiser PR from Adolphus Busch and the Clydesdales through Wassup, the 2008 InBev acquisition, the 2016 "America" rebrand, and the 2023 Bud Light rupture — the definitive case study.
PR News
Oreo Antarctica: How a Cookie Closed the Seven-Continent Campaign
At the end of their 100th birthday celebration, Oreo cookies have just reached Antarctica, thus making these sandwich cookies a product delivered to all of the seven continents. These 5,000 OREO cookies reached the milestone in a special moment: the 100th anniversary of human kind reaching the South Pole.
PR News
Oreo Daily Twist: 100 Days That Built Real-Time Marketing
Kraft Foods' Oreo 'Daily Twist' campaign celebrating 100 years becomes a success and has everyone talking about cookies. The celebration of the centennial started in March with the "History" print campaign. The already famous online campaign debuted on June 25th with a bold move: a cookie that had a rainbow filling, thus celebrating the Gay Pride Month. Since then, there was the Shark Week Oreo, the Mars Rover Oreo, the Shin-Shin's newborn cub Oreo and even the Elvis dedicated Oreo.
Marketing
Barnes & Noble vs. Amazon: Why Physical Bookstores Survived the Internet
Barnes & Noble was supposed to be dead by 2015. Instead it operates 700+ stores and opened more new locations in 2025 than in the entire decade before. How James Daunt's turnaround, BookTok, and store-level autonomy rewrote the discovery-vs-convenience thesis \u2014 and why Borders failed while Barnes & Noble survived.
PR News
Netflix's 23-Day Qwikster Crisis: The Canonical Customer-Led Brand Reversal
The Netflix Qwikster crisis ran 23 days. Announced September 18, 2011. Killed October 10, 2011. 800,000 subscribers lost. Stock down 75 percent. The canonical case study in customer-led brand reversals — and the five transferable lessons that continue to define modern crisis-response discipline.
PR News
Kaiser Permanente: 80 Years of Building the Answer
How a wartime industrial health plan became the most-cited integrated care brand in American medicine — the 80-year communications case study every legacy brand should be reading right now.