Crisis Communications
Fitbit's Heart Rate Crisis — Ten Years Later
The 2016 PurePulse lawsuit cratered Fitbit stock 18 percent. By 2021 Google had bought the company. The crisis playbook that should have been run, wasn't.
Tag
case study
Digital PR & Communications
What Cohn & Wolfe's Homepage Taught Every PR Agency
A PR firm's website is the deliverable. The 2015 Cohn & Wolfe banner — autoplay audio, no proof points, novelty over substance — is the negative-example case study every agency should still study.
PR, AI & Communications News
Amy's Baking Company: The Foundational Social Media Crisis Case Study
EPR's reference on the Amy's Baking Company case — one of the foundational social media crisis communications case studies of the contemporary period. Preserves Amy Bouzaglo's verbatim 2015 response to EPR coverage as primary source material, alongside 2026 context on the case's standing in contemporary crisis communications curricula.
Insights & Strategy
Burning Man Is the Ultimate No-Advertising Brand Case Study
Burning Man built one of the world's most recognizable brands without buying a single ad — through governance, ritual, restriction, and community enforcement. The full case study on what every modern communicator, marketer, and brand-builder can learn from it.
Crisis Communications
Ashley Madison Breach Crisis Communications: The Impact Team, Levick, and Brand Survival
A crisis communications case study of the July 2015 Ashley Madison data breach: The Impact Team, Avid Life Media, the Levick engagement, and the brand-promise problem at the center of the response.
Crisis Communications
Inside The Caitlyn Jenner Reveal
A 4,000-word case study on the 2015 Caitlyn Jenner reveal — the controlled-disclosure campaign Alan Nierob and the Kardashian-Jenner media machine ran across Vanity Fair, Diane Sawyer, and I Am Cait — what it taught celebrity PR, where it broke, and how the playbook updates for the AI Communications era.
PR, AI & Communications News
Nivea: The World's Largest Skin-Care Brand and 115 Years of Beiersdorf
Parents are put to the test with their skills in holding each child in check before they rush to play in the sand or wade in the ocean.
Financial Services
Chase vs. Bank of America: Two Communications Operating Systems
Chase and Bank of America have built fundamentally different communications operating systems. Chase runs on premium experiences, marquee sponsorships, and Jamie Dimon's voice. Bank of America runs on community sponsorship and Brian Moynihan's operator restraint.
PR, AI & Communications News
GoPro: The Defining Action Camera Brand and the 2026 Turnaround
If you have been online in the last ten minutes, it's likely you have encountered something related to GoPro.
Nonprofit
The Clinton Foundation and the Donor-Disclosure Problem
The Clinton Foundation's 2015 donor-disclosure breach is now the standard case study in nonprofit reputation, governance, and political exposure risk.