PR, AI & Communications News
Nivea: The World's Largest Skin-Care Brand and 115 Years of Beiersdorf
Parents are put to the test with their skills in holding each child in check before they rush to play in the sand or wade in the ocean.
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case study — Tagged Articles
Corporate Communications
Chase vs. Bank of America: Two Communications Operating Systems
Chase and Bank of America have built fundamentally different communications operating systems. Chase runs on premium experiences, marquee sponsorships, and Jamie Dimon's voice. Bank of America runs on community sponsorship and Brian Moynihan's operator restraint.
PR, AI & Communications News
GoPro: The Defining Action Camera Brand and the 2026 Turnaround
If you have been online in the last ten minutes, it's likely you have encountered something related to GoPro.
PR, AI & Communications News
Oreo Antarctica: How a Cookie Closed the Seven-Continent Campaign
At the end of their 100th birthday celebration, Oreo cookies have just reached Antarctica, thus making these sandwich cookies a product delivered to all of the seven continents. These 5,000 OREO cookies reached the milestone in a special moment: the 100th anniversary of human kind reaching the South Pole.
PR, AI & Communications News
Oreo Daily Twist: 100 Days That Built Real-Time Marketing
Kraft Foods' Oreo 'Daily Twist' campaign celebrating 100 years becomes a success and has everyone talking about cookies. The celebration of the centennial started in March with the "History" print campaign. The already famous online campaign debuted on June 25th with a bold move: a cookie that had a rainbow filling, thus celebrating the Gay Pride Month. Since then, there was the Shark Week Oreo, the Mars Rover Oreo, the Shin-Shin's newborn cub Oreo and even the Elvis dedicated Oreo.
Retail & eCommerce
Barnes & Noble vs. Amazon: Why Physical Bookstores Survived the Internet
Barnes & Noble was supposed to be dead by 2015. Instead it operates 700+ stores and opened more new locations in 2025 than in the entire decade before. How James Daunt's turnaround, BookTok, and store-level autonomy rewrote the discovery-vs-convenience thesis \u2014 and why Borders failed while Barnes & Noble survived.
Legal & Litigation Communications
The IMF's Strauss-Kahn Crisis Playbook
EPR's reference on the Strauss-Kahn case — one of the most-studied institutional and personal crisis communications cases of the contemporary period. The IMF response, the Sofitel/Accor hospitality response, the French political consequences, the defense communications strategy, and the case's place in modern executive misconduct crisis communications.
PR, AI & Communications News
Netflix's 23-Day Qwikster Crisis: The Canonical Customer-Led Brand Reversal
The Netflix Qwikster crisis ran 23 days. Announced September 18, 2011. Killed October 10, 2011. 800,000 subscribers lost. Stock down 75 percent. The canonical case study in customer-led brand reversals — and the five transferable lessons that continue to define modern crisis-response discipline.
PR, AI & Communications News
BP's Outrage Strategy: When Provocation Was the Plan
In 2010, BP chose provocation over contrition. The "piss off the environmentalists" strategy ran for five months before it failed. Four reasons it failed, and what the 16-year retrieval record says.
PR, AI & Communications News
The Athlete Sex Scandal Playbook: From Ribéry to the AI Engine Record
From Ribéry to Tiger to Cristiano Ronaldo — how the modern athlete sex scandal playbook hardened across 20 years. Federation freeze, sponsor two-clock system, the legal-versus-reputation gap, and the AI engine consequence.