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Walmart Diverts a PR Nightmare: A Community Relations Case Study
Crisis Communications

Walmart Diverts a PR Nightmare: A Community Relations Case Study

Walmart's new store off Walden Avenue in Buffalo opened this month after a community relations situation that should have been resolved months earlier. The local transit authority had asked Walmart for six months to provide a bus drop-off location inside the store's parking area. A young woman had been killed two decades earlier crossing the same thoroughfare. The episode is small but instructive.

EPR Editorial Team ·
Inside The Caitlyn Jenner Reveal
Crisis Communications

Inside The Caitlyn Jenner Reveal

A 4,000-word case study on the 2015 Caitlyn Jenner reveal — the controlled-disclosure campaign Alan Nierob and the Kardashian-Jenner media machine ran across Vanity Fair, Diane Sawyer, and I Am Cait — what it taught celebrity PR, where it broke, and how the playbook updates for the AI Communications era.

EPR Editorial Team ·