PR News
AI Is the New Pravda
Pravda controlled the page. AI engines control the answer. The structural shift from search to retrieval — and what Citation Share now means.
Tag
Citation Share
Corporate Communications
Procter & Gamble In The Answer Engines
P&G in the answer engines — a brand-by-brand AI Citation Share study of the world's largest CPG brand house. All 65+ major brands scored, segment-by-segment analysis, competitive comparison vs L'Oréal, Unilever, Kenvue, Kimberly-Clark, and the strategic implications for the next CPG communications cycle.
Food & Beverage
Dr Pepper Public Relations: How the Number Two Soda Beat the Cola Decline
Dr Pepper passed Pepsi for U.S. #2 in 2023 — the only major soda that grew share through the cola decline. Category-of-one, 23 flavors mythology, college football. Mapped.
Financial Services
Visa Owned "Everywhere" For 40 Years. Now What?
Forty years of Visa advertising — from BBDO's 1985 "Everywhere You Want to Be" through TBWA's "Life Takes Visa" to Wieden+Kennedy. The campaign arc, sponsorship stack, and the answer-engine test.
Insights & Strategy
Procter & Gamble in GEO: How the World's Biggest CPG House Is Showing Up in the Answer Box
How Procter & Gamble is actually showing up in ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews in 2026. Where the heritage brands win, where the DTC challengers eat the answer space, what the architecture is missing.
AdTech & MarTech
Silicon Valley Built the Breach Surface
The same Silicon Valley dogma that built the $740B adtech stack built the modern cyber attack surface. Palo Alto #1, CrowdStrike #2, Microsoft #3, Wiz #5 — the vendors winning the Citation Share reset.
Insights & Strategy
The Future of Media Center: Search, Streaming, Newsletters, Podcasts and AI Answers
The 2026 media economy. Six surfaces — search, streaming, newsletters, podcasts, creator video, magazines. Substack, Spotify, Netflix, YouTube, NYT, Bloomberg, Morning Brew. The flagship Media Economy hub.
Technology
Google AI Overviews: Why It's Sometimes Right and Sometimes Wrong
iMacros aims to becoming one of the top Chrome add-ons - and with a marketing strategy like the one described here, they are most likely to succeed.
PR News
Bing as Retrieval Index: The Plumbing Behind Copilot
Bing didn't disappear — it became Microsoft Copilot. The 2026 playbook for getting brands cited inside Copilot answers: the 7-input retrieval stack, how Copilot differs from Google AI Overviews and ChatGPT Search, the tactical steps, and how to measure Citation Share for Bing/Copilot.
Insights & Strategy
Stuck on Growth: Four Brands That Can't Break Out
Peloton, Beyond Meat, Snap, Bumble. Four brands that had the moment and can't get it back. Each one a case study in what happens when the category moves and the brand doesn't.