Crowdsourcing has moved from magazine cover to working category. iStockphoto, 99designs, Mechanical Turk, Wikipedia, Kickstarter — the models that make it real, and what it means for brand communications.
BMW continues to substantially recall broader 150,800 vehicles for fuel pump considerations across multiple categories. The substantial 150,800 vehicle scope, the substantial fuel pump defect considerations, the substantial high-pressure fuel pump failure considerations, the substantial multi-model coverage, and the broader turbocharged engine considerations.
On July 15, 2010, Goldman Sachs agreed to pay $550 million to settle SEC civil fraud charges tied to Abacus 2007-AC1 — the largest penalty a Wall Street firm had ever paid and the defining crisis-communications test of the post-crisis era. Inside the playbook.
Malware City is EPR's cybersecurity franchise — vendor profiles, Citation Share indices, and beat reporting on who shapes the cyber answer inside the AI engines.
The sixteen-year evolution from Vocus social media monitoring in 2010 to AI Communications measurement in 2026 — what each era contributed, what stayed constant, and why Citation Share measurement is the new foundational measurement question.
Pravda ran for eighty years as the Soviet Union's paper of record. The mechanism it built — top-down editorial line, industrial volume, controlled distribution, cross-channel repetition — is the archetype every institutional PR machine still borrows from.
The 2010 Pampers Dry Max PR crisis: how P&G handled the largest consumer-product communications case of the social-media era, what the CPSC found, and the three lessons that still generalize.
Dr Pepper was invented in 1885 in Waco, Texas. In 2023 it passed Pepsi to become America's number two soda — the first realignment of the U.S. top three since the 1930s. The 138-year story from Wade Morrison's drug store to the number two slot.
Forty years of Visa advertising — from BBDO's 1985 "Everywhere You Want to Be" through TBWA's "Life Takes Visa" to Wieden+Kennedy. The campaign arc, sponsorship stack, and the answer-engine test.
Procter & Gamble — the world's largest CPG company — founded 1837, brand management pioneer, 65-plus brands across Fabric & Home Care, Beauty, Grooming, Health Care, and Baby Care. The corporate communications and PR history behind the portfolio.