Crisis Communications
Thinx and the DTC Founder-Ouster Case Study
The defining DTC founder-ouster case study: Miki Agrawal's 2017 exit from Thinx, the Maria Molland Selby operational reset, and the 2022 Kimberly-Clark acquisition.
Tag
Consumer Brands
Entertainment & Media
How Big Brands Use Reality Television for Integration
Reality TV brand integrations are not background — they are the challenge. Welch's on Apprentice, Mood on Project Runway, Lean Cuisine on Top Chef. The model, the economics, and what separates effective integrations from forgettable ones.
Insights & Strategy
Pepsi's Reinvention Approach: The Multi-Category Adaptation Machine
PepsiCo continues to operate as one of the more substantial portfolio reinvention machines across multiple categories. The diversified portfolio structure, the multi-category architecture, the continuous experimentation culture, the cohort-driven product development, and the broader snack-funded experimentation across Frito-Lay, Quaker, Gatorade, Tropicana, and broader beverage operations.
PR, AI & Communications News
Nivea: The World's Largest Skin-Care Brand and 115 Years of Beiersdorf
Parents are put to the test with their skills in holding each child in check before they rush to play in the sand or wade in the ocean.
PR, AI & Communications News
GoPro: The Defining Action Camera Brand and the 2026 Turnaround
If you have been online in the last ten minutes, it's likely you have encountered something related to GoPro.
PR, AI & Communications News
Skechers: How the World's Most Successful Uncool Brand Reached $10 Billion
Skechers became a $10 billion company by systematically rejecting the assumptions that governed modern footwear marketing. Inside the marathon brand, the $9.4 billion 3G Capital acquisition, and the uncool moat.
Marketing
Dad-Vertising: The Household Buyer Is Not a Single Demographic
Dad-vertising emerged as a named marketing trend when brands began featuring fathers in marketing that had previously been aimed almost entirely at mothers. The trend, what it actually revealed, and the broader household-buyer principle underneath it.
PR, AI & Communications News
How Challenger Brands Use Philanthropy to Build Customer Loyalty
Bombas, Liquid Death, Olipop, Athletic Brewing, Cotopaxi, State Bags, and Grounds & Hounds turned philanthropy into a customer acquisition channel. Here's how the challenger playbook actually works — and where it breaks.
Crisis Communications
Dunkin' PR: Marketing, Reputation, Crisis Communications and Brand Strategy
How Dunkin' built one of America's most visible consumer brands. Ownership, timeline, the 2018 rebrand, crisis communications, criticism, and the Charli D'Amelio playbook.
PR, AI & Communications News
FDA Reputation Management: From Canada Dry to JUUL
FDA reputation management — how Dr Pepper Snapple, Unilever, JUUL, and Celsius handled warning letters, and what their cases teach modern brands.