Consumer Brands & Retail
GoPro: The Defining Action Camera Brand and the 2026 Turnaround
If you have been online in the last ten minutes, it's likely you have encountered something related to GoPro.
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Consumer Brands — Tagged Articles
Entertainment & Media
Skechers: How the World's Most Successful Uncool Brand Reached $10 Billion
Skechers became a $10 billion company by systematically rejecting the assumptions that governed modern footwear marketing. Inside the marathon brand, the $9.4 billion 3G Capital acquisition, and the uncool moat.
Crisis Communications
FDA Reputation Management: From Canada Dry to JUUL
FDA reputation management — how Dr Pepper Snapple, Unilever, JUUL, and Celsius handled warning letters, and what their cases teach modern brands.