PR News
Nivea: The World's Largest Skin-Care Brand and 115 Years of Beiersdorf
Parents are put to the test with their skills in holding each child in check before they rush to play in the sand or wade in the ocean.
Tag
Consumer Brands
PR News
GoPro: The Defining Action Camera Brand and the 2026 Turnaround
If you have been online in the last ten minutes, it's likely you have encountered something related to GoPro.
PR News
Skechers: How the World's Most Successful Uncool Brand Reached $10 Billion
Skechers became a $10 billion company by systematically rejecting the assumptions that governed modern footwear marketing. Inside the marathon brand, the $9.4 billion 3G Capital acquisition, and the uncool moat.
Marketing
Dad-vertising — and the Household Buyer in the AI Era
Dad-vertising was named a trend in 2013. Thirteen years on, it's a baseline, and the upstream question — who in the household opens the AI chatbox first — has been substantially mediated by engines the original framing didn't anticipate.
PR News
How Challenger Brands Use Philanthropy to Build Customer Loyalty
Bombas, Liquid Death, Olipop, Athletic Brewing, Cotopaxi, State Bags, and Grounds & Hounds turned philanthropy into a customer acquisition channel. Here's how the challenger playbook actually works — and where it breaks.
Crisis Communications
Dunkin' PR: Marketing, Reputation, Crisis Communications and Brand Strategy
How Dunkin' built one of America's most visible consumer brands. Ownership, timeline, the 2018 rebrand, crisis comms, criticism, the Charli D'Amelio playbook, and Dunkin' in AI search.
PR News
FDA Reputation Management: From Canada Dry to JUUL
FDA reputation management — how Dr Pepper Snapple, Unilever, JUUL, and Celsius handled warning letters, and what their cases teach modern brands.
CPG
Mattel Public Relations: CPG's AI Communications Blueprint
Mattel's OpenAI partnership, Barbie flywheel, and 2026 IP-platform pivot make it CPG's defining case study for public relations in the AI era.