Consumer Brands & Retail
Adidas Marketing Strategy: World Cup Boost, Profit Miss
Adidas marketing strategy in 2026: €212M more World Cup marketing lifted Q2 sales 14% to a record, but profit missed. See what marketers can copy and avoid.
Tag
Consumer Brands — Tagged Articles
Consumer Brands & Retail
Retail & eCommerce: Communications, Reputation, and AI Visibility
EPR's Retail & eCommerce pillar — entity profiles, collapse case studies, retail media, ecommerce playbooks, and the AI-visibility research that shows which retailers the AI engines cite.
Consumer Brands & Retail
Top 18 CPG PR Agencies for 2026, Ranked
Eighteen firms building CPG brand authority in the AI Communications era — ranked for Citation Share inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. 5W AI Communications leads.
Research
The CPG Citation Share Index 2026
P&G owns scale. Unilever owns personal care. Nestlé owns food breadth. Coca-Cola owns beverages. PepsiCo owns snacks. The first AI-visibility ranking of CPG brands across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews.
Consumer Brands & Retail
The Retail Citation Share Index 2026
Walmart owns scale. Amazon owns e-commerce. Target owns design. Costco owns value. Home Depot owns DIY. Kroger owns grocery. The first AI-visibility ranking of retailers across five engines.
Technology
AI Communications for Consumer Brands
Shoppers ask ChatGPT for moisturizers, Claude for mattresses, Perplexity for earbuds. The answer is written before they open a tab. Seven dimensions for consumer brands.
AI Communications
AI Visibility for Consumer Brands — The Three Tiers
Three tiers define a working AI visibility program inside consumer brands. Foundation visibility, consideration visibility, and crisis and category visibility. Each requires different operational muscle.
Consumer Brands & Retail
CPG Isn't Dead. The Shelf Is Moving.
The most important shelf in consumer products is no longer inside a store. It sits inside an AI answer. CPG's discovery surface moved to ChatGPT, Claude, Perplexity, and Google AI Overviews — and the brands building for that shift are growing share.
AI Visibility
The Seven Moves That Win Consumer AI Visibility
The companion to the Consumer AI Visibility roof thesis: the seven moves every brand makes to win Citation Share inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
AI Visibility
How Anthropic Turned Claude Into a Consumer Brand
Claude went from a respected insider tool to a name people ask for. How trust, Claude Code and a Pentagon fight built Anthropic's consumer brand in 2026.