AI Visibility
The Seven Moves That Win Consumer AI Visibility
The companion to the Consumer AI Visibility roof thesis: the seven moves every brand makes to win Citation Share inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
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Consumer Brands
CPG
TikTok and Reddit: The Two Platforms That Feed AI Answers
TikTok and Reddit carry disproportionate weight for consumer brands because their content is durable — it feeds coverage, search, and AI-engine answers long after posting. This article explains how both platforms influence AI answers.
AI Communications
GEO for Consumer Brands: The 90-Day Citation Playbook
Direct Answer GEO, or generative engine optimization, helps consumer brands appear in AI-engine answers. This 90-day playbook outlines three phases: audit & fix entity data, build earned footprint, and structure owned content for maximum AI visibility.
AI PR
LLM Citation Audits: What We Found Across 100 Consumer Brands
A study of 100 consumer brands and four answer engines reveals how brand power is changing in the AI era. Legacy brands underperform digital challengers by 32% on Citation Share, highlighting the importance of structured presence across platforms like Wikipedia and Reddit.