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LeBron James: A Celebrity PR Profile
PR News

LeBron James: A Celebrity PR Profile

LeBron James: a celebrity PR profile. The 2010 Decision damage, the rehabilitation arc through championships, the 2016-2026 expansion into media and business, and the lessons the two-decade trajectory teaches about modern celebrity communications.

EPR Editorial Team ·
Tiger Woods' PR Strategy Still Infuriating
PR News

Tiger Woods' PR Strategy Still Infuriating

The February 19, 2010 Tiger Woods apology statement — agent Mark Steinberg's "no questions" rule, the controlled-environment crisis appearance, and the structural communications move that set the template for celebrity-scandal apologies of the next decade.

EPR Editorial Team ·