Entertainment & Media
Miley Cyrus's PR Playbook: How Reinvention Became a Brand Strategy
Miley Cyrus turned reinvention into a disciplined brand strategy — the five-move PR playbook, from the 2012 Disney break to the "Flowers" comeback.
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EPR Archive
PR News
Tiger Woods' Meteoric Drop Scares TAG-Heuer Away
Endorsement economics in collapse — TAG-Heuer's 2011 decision to drop Tiger Woods, what the cascade of sponsor exits documented about reputation-as-revenue, and how the case study sits inside the broader celebrity-endorsement-fit literature.
PR News
Hammer vs. Jay-Z (2010): The YouTube-Era Feud Archive
Historical 2010 archive: the MC Hammer / Jay-Z YouTube-era feud. Studied today as an early case in asymmetric celebrity-feud marketing. For the canonical Jay-Z profile, see The Quiet Architect.
PR News
Kim Kardashian's Brand Endorsement Playbook: From Skechers to a Billion-Dollar Founder
In 2011, Kim Kardashian stripped down for a Skechers Super Bowl ad. A decade later she wasn't endorsing brands — she was building one worth $5 billion. The arc between those two facts is the most instructive story in celebrity endorsement.
PR News
Kardashians and Jenners: EPR's Coverage of Kim, Kylie, Kendall, SKIMS, and the Brand Empire
From a 2007 reality pilot to a $5 billion shapewear company — the definitive map of how Kim Kardashian's public image was built, broken, rebuilt, and converted into an operating business, phase by phase.
Entertainment & Media
Tiger Woods in the News Victim of Fame Says TMZ and Michael Sitrick
Tiger Woods as TMZ-era case study — Michael Sitrick's celebrity-target playbook, the Theodore Forstmann lawsuit, and what the 2010 cycle revealed about how the tabloid economy targeted high-value sports figures during the pre-social-media transition.
PR News
Lady Gaga PR Case Study: How Celebrity Communications Became a Five-Layer Operating System
Lady Gaga's PR is not an agency. It is a five-layer operating system: publicist, Haus of Gaga, Little Monsters, label promotion, and Haus Labs. The case study for how modern celebrity communications actually gets built.
Entertainment & Media
PR Genius: Oprah Winfrey
Oprah Winfrey's PR genius — the Vera Wang wedding-gown surprise as the canonical example of Oprah's signature "audience giveaway" architecture, and what the case documented about audience reciprocity and brand-partnership integration on daytime TV's peak platform.
PR News
Kim Kardashian's PR Playbook: How One Woman Turned Attention Into a Billion-Dollar Brand
She didn't get famous by accident. The reality show, the magazine covers, SKIMS — every move runs through a publicity engine most consumer brands would study for a decade. Here's the five-move Kardashian PR playbook, including the CMO-led brand architecture under Tracy Romulus.
Social Media
Kim Kardashian's Social Media Strategy: How the Original Influencer Built a Publicity Engine
Kim Kardashian is the original influencer — 355 million Instagram followers turned into an owned distribution system and the primary customer-acquisition channel for a $5 billion business. How the social-media publicity engine actually works.