Entertainment & Media
Kim Kardashian: The Complete Brand and PR Timeline
Kim Kardashian's complete brand timeline: five phases from a 2007 reality show to the $5 billion SKIMS empire, plus Kendall and Kylie Jenner's PR tracks.
Tag
EPR Archive — Tagged Articles
Entertainment & Media
Liam Neeson: The Most Engineered Career Reinvention in Modern Hollywood PR
How a $25M French-financed action film at age 56 created the most engineered second-act reinvention in modern Hollywood — and the seventeen-year communications architecture that followed. From Schindler's List through Taken through the Naked Gun pivot at 73.
Entertainment & Media
Rogers and Cowan – Celebrity PR for More Than 65 Years
Rogers & Cowan — the 1950-founded Hollywood PR institution. Founders Henry Rogers and Warren Cowan, the Interpublic Group ownership, leadership through Tom Tardio and Mark Owens, and the celebrity-PR architecture that has shaped the industry for over 65 years.
Entertainment & Media
Katrina Kaif Kiss Scenes: A Bollywood PR Case Study
Katrina Kaif's stand against kiss scenes and revealing costumes, and what it shows about artist-set creative boundaries and Bollywood PR positioning.
Entertainment & Media
Celebrity PR Case Studies: 50+ Cases by Sector (2026)
An index of 50+ celebrity PR case studies by sector and discipline, from the 2017 Pepsi and Kendall Jenner ad to Bethenny Frankel's Skinnygirl sale and the Jolie-Pitt divorce.
Entertainment & Media
Great Celebrity Communicators: Will Smith, Robin Williams, Jay-Z, James Clear, Kathy Murphy
The great celebrity communicators are studied because their discipline transfers. Will Smith's cross-medium consistency. Robin Williams' prepared-structure spontaneity. Jay-Z's restraint. James Clear's information architecture. Kathy Murphy's authentic-register-over-scripted-register. Five case studies and the five communication moves they share.
Crisis Communications
The Bill Cosby Brand is Forever Defined With Admission Of Crimes
The Bill Cosby brand collapse — how decades of "Mr. Wholesome" positioning unraveled in a single news cycle once social media drove the narrative. The case study in how irreversible brand definition occurs when crimes are admitted.
Entertainment & Media
Will Smith Oscars Slap: How the Academy Responded
The Will Smith Oscars slap of March 2022 — the Academy's 10-year ban, Chris Rock's "Selective Outrage" response, Smith's two-stage apology architecture, and what the cycle documented about live-television crisis communications at maximum visibility.
Entertainment & Media
John Mayer: A Celebrity PR Profile
John Mayer is one of the most revealing case studies in modern celebrity PR. The 2010 Playboy interview cycle remains the most-studied damage-control case of the past two decades, and the long career arc since shows how strategic withdrawal and sustained creative work produce recovery.
Marketing
Travis Scott Marketing Strategy: Plans and Results
Travis Scott built the modern artist-brand collab model — Nike Air Jordan economics, the Fortnite Astronomical event at 45M concurrent, the McDonald's meal as cultural-asset reframe. What worked, what Astroworld cost, and the 2026 playbook artists are now copying.