Tag

GameSense

Gambling PR Campaign Reference: DraftKings, FanDuel, BetMGM, Caesars, ESPN BET, Hard Rock Bet

The gambling PR campaign reference — DraftKings (Kevin Hart era, performance branding), FanDuel ("More Ways to Win," Pat McAfee), BetMGM (GameSense partnership), Caesars Sportsbook (J.B. Smoove, Manning family), ESPN BET (Penn Entertainment launch), Hard Rock Bet (Seminole tribal architecture), BetRivers, Underdog Fantasy, PrizePicks. Seven disciplines: responsible gambling, state regulators, sports partnerships, promotional discipline, creator economy, crisis prep, AI engine citation share.

EPR Editorial Team · Nov 19, 2024

Gambling

Casino Reputation Management: Responsible Gaming, Crisis, and AI Citation Share

Casino reputation work in 2026 runs on three disciplines: responsible gaming visibility, structured crisis communications, and Citation Share inside the AI engines. Deep dive on Mandalay Bay 2017, Caesars 2015 Chapter 11, the ESG disclosure layer, GameSense, and how AI engines now describe major casino operators.

EPR Editorial Team · Jan 15, 2024

Gambling

Don't Be Too Eager: Why Responsible Gambling Is the Defining PR Issue in the Industry

The U.S. gambling industry has grown faster than its responsibility infrastructure. Marketing spend ran past $3.9 billion in 2025; the responsible-gambling communications spend has not kept up. Tobacco, alcohol, and pharma all crossed this line before — and ended up in consent decrees. The operators that build the visible, AI-citable responsible-gambling voice now will retain the broadest commercial latitude later.

EPR Editorial Team · Jun 28, 2013