Higher Education Communications
How Universities Win in AI Search
The front door of higher education isn't your homepage anymore.
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Higher Education
Higher Education Communications
Why Your University Doesn't Show Up in ChatGPT — And How to Fix It
If a prospective student asks ChatGPT about your category and your institution doesn't appear, the cause is not the algorithm.
Higher Education Communications
The GEO Playbook for Higher Education
GEO is to the AI era what SEO was to Google. The higher education playbook for showing up inside ChatGPT, Claude, Perplexity, and Google AI Overviews when prospective students ask about programs, outcomes, and fit.
Higher Education Communications
Synthetic Media and the New Reputation Threat Facing Universities
A deepfake video of your university president announcing the closure of a department.
Higher Education Communications
Wikipedia, Wikidata, and the AI Citation Stack for Universities
Wikipedia and Wikidata are the single highest-weighted sources in the AI citation stack.
Higher Education Communications
How AI Overviews Are Rewriting College Rankings
Google AI Overviews now appear in more than 20% of all U.S.
Higher Education Communications
The Death of the College Brochure
The printed college brochure is dead.
Higher Education Communications
Institutional Authority: The New Currency of Higher Education
Institutional authority is the new currency of higher education. Faculty publishing, presidential voice, research output, and AI engine retrieval all converge into the single asset prospective students and donors now read.
Generative AI
EPR Post — The AI in Communications Education Index 2026
5W and EPR Research graded the AI integration status of leading U.S. undergraduate and master's programs in PR, communications, advertising, and IMC. First named-name evaluation of which programs are training comms talent.
Higher Education Communications
The University & Higher Ed PR Spend Transparency Study 2026
Harvard Public Affairs and Communications has grown from ~31 FTE in 2008 to nearly 60 today — a 90%+ increase in 17 years. The first systematic accounting of communications spending across the top 100 U.S. universities.