Higher Education Communications
The Enrollment Funnel Is Dead. Demographics Killed It. AI Search Buried It.
The traditional enrollment funnel - awareness, interest, application, admit, deposit, melt - collapsed somewhere around 2023.
Tag
Higher Education
Higher Education Communications
The Enrollment Cliff Is Here: A Strategic Response Framework
high school graduating cohort peaks in 2025 and declines through 2037.
Higher Education Communications
Campus Reputation Recovery: A Multi-Year Playbook
Institutions that approach recovery as a 90-day communications project do not complete the recovery.
Crisis Communications
The University Crisis Playbook: The Operational Stack
Part of the University Crisis Playbook series. A modern university crisis communications operation is a stack — not a function. Cross-functional coordination between comms, legal, faculty governance, trustees, and operations. The layers that separate institutions that absorb crisis cycles from ones defined by them.
Crisis Communications
The University Crisis Playbook: The President's First Statement
Part of the University Crisis Playbook series. The president's first statement in a crisis defines the institutional response trajectory. What to say, how to say it, when to say it, and the trustee and faculty coordination that has to happen first.
Higher Education Communications
AI Personalization in the Student Journey
The institutions that have built this capability are converting prospects at materially higher rates than peers running cohort-based marketing automation.
Higher Education Communications
The Enrollment Funnel Has Five New Stages
The traditional enrollment funnel - awareness, interest, application, admit, deposit, melt - no longer describes how prospects actually move toward enrollment.
Higher Education Communications
Predictive Enrollment Analytics: From Funnel to Forecast
Predictive enrollment analytics turns the admissions team from a funnel-management operation into a forecast-driven operation.
Higher Education Communications
The University Crisis Playbook: Build the Infrastructure First
Part of the University Crisis Playbook series. Higher education has entered the most reputation-volatile decade in its modern history. The infrastructure required before the next crisis hits — four structural shifts, six recurring failure modes, six components of modern crisis infrastructure, and the principle that defines them.
Higher Education Communications
Trust, Authenticity, and the Higher Education Brand
Trust is the only durable brand asset universities have. Authenticity in the era of social-media transparency, faculty visibility, and student-generated content reshapes how the higher education brand actually compounds.