Education & EdTech
Which Universities Teach GEO? The AI Search Education Gap at 50 Schools
USC Annenberg, Northwestern Medill, Wharton and Harvard DCE teach GEO. Stanford GSB, MIT Sloan and 40+ other programs do not. See the full map of 50 schools.
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Higher Education — Tagged Articles
Education & EdTech
The GEO Playbook for Universities: Winning AI Search
The 7 inputs that move AI engine citations for universities. Schema, Wikipedia, Tier-1 earned media, faculty digital presence, research databases, expert platforms, original data. The 120-day build sequence.
Crisis Communications
How to Build a University Crisis Communications Plan: The Master Framework for Higher Education
University crisis communications is not corporate crisis applied to a campus. FERPA, Title IX, Title VI, the Clery Act, a 12-constituency map, 8 crisis archetypes, pre-approved holding statements, and the AI engine layer. The master framework.
Education & EdTech
Gaylord College at Oklahoma: Journalism, PR and Advertising
Oklahoma's Gaylord College is the Broadcast Education Association's No. 1 media program for 2025 and 2026 and runs the student PR agency Lindsey + Asp.
Research
How Much Do Universities Spend on PR? 2026 Budget Study
The top 100 U.S. universities spend $400 million to $800 million per year on communications. Harvard operates 150 to 250 PR professionals. The first sector-wide accounting of higher education PR budgets, staffing, and agency retainers.
Research
The Communications-School Zero: What the 5W AI Production Benchmark Reveals
Not one dedicated PR, journalism, or communications school appears anywhere in the 50-university universe of the 5W AI Higher Education Index. The report calls it the framework's most consequential blind spot.
Research
Best Universities for AI 2026: Stanford #1, Harvard #17 (The First Production Benchmark)
5W AI Communications has published the first benchmark of AI production capacity across 50 universities globally. Stanford ranks first, MIT second, Carnegie Mellon third. Six dimensions, reproducible methodology, ten provocative findings.
Education & EdTech
Creator Economy Education: 8 University Programs to Know
Eight university programs building creator economy education, from Syracuse's new minor to the stalled ECU and MrBeast credential, and what it means for brands hiring.
Education & EdTech
Chapman University Dodge College: PR, Advertising and Media Arts in Southern California
Chapman University's Dodge College of Film and Media Arts teaches PR and advertising inside a top-10 U.S. film school, 40 miles from Los Angeles — competition-winning teams, a student-run firm, a working production studio, and direct entertainment-industry access.
Education & EdTech
Hofstra Herbert School of Communication: PR Near NYC
Hofstra University's Lawrence Herbert School of Communication trains public relations and media students 25 miles from New York City: ACEJMC-accredited, eleven degree programs, an 80%+ internship rate, and a Los Angeles study-away semester.