PR, AI & Communications News
LinkedIn for Business: The 2026 Center
LinkedIn is the B2B authority surface in 2026 — executive visibility, thought leadership, lead generation, and AI Citation Share. The Everything-PR reference page.
Tag
Marketing
CEOs Who Became Their Company's Best Marketing Asset
Steve Jobs and Elon Musk are not instructive. The instructive cases are Morning Brew, Alo Yoga, Liquid Death, Oatly, and the regional SaaS founders building enterprise value off LinkedIn, podcasts, and the AI engines that now answer the buyer's question.
PR, AI & Communications News
LinkedIn Thought Leadership: The Executive Operator's Reference
The named executives who define LinkedIn thought leadership in 2026 — Bill Gates (38M followers), Richard Branson (25M), Satya Nadella (12M), Arianna Huffington (10M). Follower benchmarks, the 10-to-1 executive-account vs. company-page math, and the cadence discipline that separates the top tier.
Social Media
What Gets Shared on Social Media in 2026
What actually gets shared on social media in 2026 — the platform mechanics, the content categories, and the share-rate-over-impressions discipline.
Insights & Strategy
The Retweet Died. The Amplification Economy Replaced It.
The retweet was the first amplification signal — public, single-click, measurable. Everything that replaced it is harder to count, more durable when it works, impossible to fake. The six amplification surfaces, why most corporate content goes nowhere, and the EPR Amplification Scorecard.
Creator Economy
LinkedIn and the Brand Called You: Why the Profile Is the New First Impression
LinkedIn crossed 85 million members in 2010 and the working assumption has shifted — the profile is now a primary professional surface, not a backup résumé. Recruiters source on LinkedIn before posting jobs; reporters vet sources there; customers check salespeople. The brand called you, made operational at scale.
Social Media
LinkedIn Interface Changes
Professional social networking site LinkedIn has undergone a few interface changes, aiming to make the navigation of its site easier for end users. The recent navigation simplification, profile presentation updates, and broader interface modifications across the LinkedIn platform.
Social Media
LinkedIn: The Identity Layer of the Internet
LinkedIn won by becoming the identity layer of the internet. 1 billion members. $16.4B in Microsoft's fiscal 2024 revenue. The input layer that determines what ChatGPT, Claude, Gemini, and Perplexity say about every executive in business. The Professional Authority hub on EPR's platform authority graph.