Creator Economy
Best B2B Influencers to Work With: 7 Voices Marketers Trust
Meet the best B2B influencers for 2026: Ann Handley, Rand Fishkin, Jay Baer, Chris Walker and more, plus how to choose the right voice for your brand.
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linkedin — Tagged Articles
Social Media
Justin Welsh: The Solopreneur Reference Case
Justin Welsh built a multi-million-dollar one-person business with no employees, no office, and no funding, and publishes the numbers to prove it.
Careers
The PR Career Ladder: From Coordinator to CCO
The PR career ladder has six rungs — Account Coordinator, Account Executive, Senior Account Executive, Vice President, Senior Vice President, and Chief Communications Officer. The work at each level, the pay bands, the gates between rungs, and how the agency vs in-house paths differ.
AI Visibility
The Citation Half-Life: Why 89 Percent of AI Visibility Wins Are Gone Within a Month
Only 10.6 percent of URLs cited by AI engines persist across 28 days. Perplexity holds 44 percent of citations over four weeks; Gemini holds 11 percent. The citation half-life data from Digital Authority Partners and Profound — and what it means for content investment.
Corporate Communications
Microsoft: 51 Years of PR, Crisis, and the Nadella Reinvention
Microsoft is the canonical positive case study in corporate communications — 51 years across the PC origin, the 1998 antitrust crisis, the Ballmer lost decade, the Nadella reset, and the AI Communications era. EPR's canonical Microsoft hub.
Social Media
How Creators Actually Get Paid: Revenue Splits 2026
The math behind a $250 billion economy: 15 major creator platforms, from YouTube's 55/45 ad split to Substack's 87 percent, ranked by what actually reaches the creator.
Social Media
LinkedIn Newsletters: The Format That Beat Substack on Distribution
LinkedIn Newsletters quietly beat Substack on distribution for business writers. Hundreds of thousands of subscribers, three-channel delivery, professional identity layer integration. The format mechanics.
AI Communications
Microsoft Owns The AI Software Stack
Microsoft is the most consequential AI software stack on Earth — LinkedIn parent, Azure operator, Copilot distributor, OpenAI partner. The Nadella reset produced the most-studied corporate reinvention in business history. $3T+ market cap.
Social Media
B2B Influencer Marketing
B2B has its own influencer infrastructure, built on LinkedIn and podcasts, not TikTok. The founder-publishing playbook, plus how to measure pipeline impact.
Marketing
Founder-Led GTM: The LinkedIn Playbook for B2B
The most capital-efficient B2B demand generation strategy doesn't require a media budget. It requires a founder willing to share what they actually know, in public, consistently. Here's the playbook — including what scale actually looks like.